{"id":6415,"date":"2025-03-14T11:18:57","date_gmt":"2025-03-14T03:18:57","guid":{"rendered":"https:\/\/www.niuniucard.com\/blog\/?p=6415"},"modified":"2025-03-14T11:18:57","modified_gmt":"2025-03-14T03:18:57","slug":"tiktok%e5%9c%a8%e7%be%8e%e5%9b%bd%e7%9a%84%e7%ab%9e%e4%ba%89%e5%af%b9%e6%89%8b%e6%9d%a5%e4%ba%86","status":"publish","type":"post","link":"\/blog\/archives\/6415","title":{"rendered":"TikTok\u5728\u7f8e\u56fd\u7684\u7ade\u4e89\u5bf9\u624b\u6765\u4e86"},"content":{"rendered":"\n<p>\u6700\u8fd1\uff0c\u5c0f\u7ea2\u4e66\u8981\u51fa\u6d77\u505a\u8de8\u5883\u7535\u5546\u7684\u6d88\u606f\u5237\u5c4f\u4e86\uff0c\u5f53\u6211\u4eec\u8fd8\u5728\u8ba4\u5b9a\u5c0f\u7ea2\u4e66\u5c06\u4f1a\u6210\u4e3aTikTok\u6700\u5927\u7684\u7ade\u4e89\u5bf9\u624b\u65f6\uff0cTikTok\u5728\u7f8e\u56fd\u771f\u6b63\u7684\u5bf9\u624b\u4e5f\u7ec8\u4e8e\u6d6e\u51fa\u6c34\u9762\u2014\u2014\u6765\u81ea\u4e24\u4e2a\u7f8e\u56fd\u5144\u5f1f\u521b\u7acb\u7684Whatnot\u3002<\/p>\n\n\n\n<p>Whatnot\u662f\u505a\u4ec0\u4e48\u7684\uff1f\u4e0d\u540c\u4e8e\u5176\u4ed6\u805a\u7126\u4e8e\u7f8e\u5986\u3001\u65f6\u5c1a\u3001\u6237\u5916\u8fd0\u52a8\u7b49\u4e0e\u65e5\u5e38\u751f\u6d3b\u76f8\u5173\u5ea6\u66f4\u9ad8\u7684\u76f4\u64ad\u7535\u5546\u5e73\u53f0\uff0c\u5b83\u5c06\u76ee\u5149\u653e\u5728\u548c\u73b0\u5728\u5e74\u8f7b\u6d88\u8d39\u7fa4\u4f53\u5951\u5408\u5ea6\u66f4\u9ad8\u7684\u6536\u85cf\u54c1\u7c7b\u76ee\uff0c<strong>\u662f\u4e00\u4e2a\u4e13\u6ce8\u4e8e\u6536\u85cf\u54c1\u4ea4\u6613\u7684\u76f4\u64ad\u7535\u5546\u5e73\u53f0\uff0c\u4e3b\u8981\u4ea4\u6613\u4f53\u80b2\u4ea4\u6613\u5361\u3001\u4eba\u5076\u3001\u6f2b\u753b\u548c\u7eaa\u5ff5\u54c1\u7b49\u3002<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/www.niuniucard.com\/blog\/wp-content\/uploads\/2025\/03\/\u56fe\u72471-8-1024x577.png\" alt=\"\" class=\"wp-image-6416\" srcset=\"\/blog\/wp-content\/uploads\/2025\/03\/\u56fe\u72471-8-1024x577.png 1024w, \/blog\/wp-content\/uploads\/2025\/03\/\u56fe\u72471-8-300x169.png 300w, \/blog\/wp-content\/uploads\/2025\/03\/\u56fe\u72471-8-768x433.png 768w, \/blog\/wp-content\/uploads\/2025\/03\/\u56fe\u72471-8.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Whatnot\u2014\u2014\u7f8e\u56fd\u76f4\u64ad\u7535\u5546\u754c\u65b0\u5174\u9ed1\u9a6c<\/strong><strong><\/strong><\/p>\n\n\n\n<p>\u5f88\u591a\u4eba\u8bf4\u4e8b\u4e1a\u548c\u5174\u8da3\u5e76\u4e0d\u76f8\u540c\uff0c\u4e8c\u8005\u662f\u5272\u88c2\u7684\uff0c\u4f46Whatnot\u7684\u521b\u59cb\u4eba\u7ed9\u4e86\u6211\u4eec\u4e0d\u4e00\u6837\u7684\u7b54\u6848\u3002\u636eTK\u89c2\u5bdf\u4e86\u89e3\uff0cWhatnot\u662f\u7531\u8d44\u6df1\u73a9\u5177\u6536\u85cf\u5bb6Logan Head\u548cGrant LaFontaine\u57282019\u5e74\u6253\u9020\u7684\u6536\u85cf\u54c1\u4ea4\u6613\u5e73\u53f0\u3002\u5bf9\u4e8eWhatnot\u7684\u6210\u7acb\uff0cGrant\u66fe\u8868\u793a\uff1a\u201c\u4f5c\u4e3a\u6536\u85cf\u5bb6\uff0c\u4ed6\u548cLagan\u8ba4\u4e3a\u73a9\u5177\u662f\u5fd7\u540c\u9053\u5408\u8005\u4ea4\u8c08\u7684\u6865\u6881\uff0c\u73a9\u5bb6\u4eec\u9700\u8981\u7684\u662f\u793e\u533a\uff0c\u800c\u5e76\u4e0d\u6b62\u662f\u4ea4\u6613\u5e73\u53f0\u201d\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"511\" src=\"https:\/\/www.niuniucard.com\/blog\/wp-content\/uploads\/2025\/03\/\u56fe\u72472-9-1024x511.png\" alt=\"\" class=\"wp-image-6417\" srcset=\"\/blog\/wp-content\/uploads\/2025\/03\/\u56fe\u72472-9-1024x511.png 1024w, \/blog\/wp-content\/uploads\/2025\/03\/\u56fe\u72472-9-300x150.png 300w, \/blog\/wp-content\/uploads\/2025\/03\/\u56fe\u72472-9-768x383.png 768w, \/blog\/wp-content\/uploads\/2025\/03\/\u56fe\u72472-9.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u56e0\u6b64Whatnot\u4e5f\u5e76\u975e\u4e00\u5f00\u59cb\u5c31\u8e0f\u5165\u76f4\u64ad\u7535\u5546\u9886\u57df\uff0c\u505a\u76f4\u64ad\u7535\u5546\u5e73\u53f0\uff0c\u76f8\u53cd\u4ed6\u4eec\u5728\u6700\u521d\u53ea\u63d0\u4f9bFunko Pops\uff08\u73a9\u5177\u516c\u53f8Funko\u6700\u6709\u540d\u7684\u4ea7\u54c1\u7cfb\u5217\uff09\u4ea4\u6613\u670d\u52a1\uff0c<strong>\u4e14\u5c06\u4ea4\u6613\u670d\u52a1\u7684\u91cd\u5fc3\u653e\u5728\u4ea7\u54c1\u54c1\u8d28\u4e0a<\/strong>\u3002\u4e3a\u786e\u4fdd\u4ea7\u54c1\u662f\u6b63\u54c1\u4e14\u54c1\u8d28\u4f18\u826f\uff0cGrant\u548cLagan\u4f1a\u9010\u4e00\u68c0\u67e5\u786e\u8ba4\uff0c\u5356\u5bb6\u5728Whatnot\u63a5\u5355\u540e\u5bc4\u9001\u5230\u516c\u53f8\u7684\u4ea7\u54c1\u7684\u771f\u4f2a\u6027\u3002<\/p>\n\n\n\n<p>\u8fd9\u6837\u201c\u5148\u68c0\u540e\u53d1\u201d\u7684\u6d41\u7a0b\u5c3d\u7ba1\u8fc2\u56de\u8017\u65f6\uff0c\u4f46\u5728\u54c1\u8d28\u4fdd\u969c\u8fd9\u5757\u6709\u8db3\u591f\u7684\u4fdd\u8bc1\uff0c\u6d88\u8d39\u8005\u5bf9\u4e8e\u5e73\u53f0\u4fe1\u4efb\u5ea6\u548c\u5fe0\u5b9e\u5ea6\u4e5f\u4f1a\u76f4\u7ebf\u4e0a\u5347\u3002\u4e14\u6536\u85cf\u5bb6\u4e0e\u5176\u4ed6\u7c7b\u522b\u7684\u6d88\u8d39\u8005\u7684\u6d88\u8d39\u4e60\u60ef\u4e0d\u540c\uff0c\u4ed6\u4eec\u5e76\u4e0d\u8fc7\u4e8e\u770b\u91cd\u85cf\u54c1\u7684\u7269\u6d41\u65f6\u6548\uff0c\u6709\u65f6\u9884\u552e\u5546\u54c1\u6216\u7269\u6d41\u65f6\u6548\u671f\u5f88\u957f\u7684\u5546\u54c1\uff0c\u53cd\u800c\u4f1a\u5f97\u5230\u4ed6\u4eec\u7684\u80af\u5b9a\uff0c\u8ba4\u5b9a\u5176\u7269\u8d85\u6240\u503c\uff0c\u6240\u4ee5Whatnot\u4e00\u5f00\u59cb\u5c31\u548c\u5b83\u7528\u6237\u5efa\u7acb\u4e86\u5f88\u9ad8\u7684\u7d27\u5bc6\u5ea6\u3002<\/p>\n\n\n\n<p>\u81f3\u4e8e<strong>Whatnot\u4e3a\u4f55\u4f1a\u4ece\u5c0f\u4f17\u4ea4\u6613\u5e73\u53f0\u8d70\u4e0a\u76f4\u64ad\u7535\u5546\u7684\u9053\u8def\uff0c\u8fd9\u4e5f\u662f\u7531\u7279\u5b9a\u7684\u65f6\u671f\u51b3\u5b9a\u7684<\/strong>\u3002Whatnot\u7684\u521b\u7acb\u6b63\u597d\u5904\u5728\u65b0\u51a0\u75ab\u60c5\u5373\u5c06\u88ad\u5411\u5168\u7403\u7684\u65f6\u95f4\u8282\u70b9\uff0c\u800c\u5728\u8fd9\u76f8\u5f53\u957f\u7684\u75ab\u60c5\u65f6\u4ee3\u4e0b\uff0c\u5b9e\u4f53\u4ea7\u4e1a\u906d\u5230\u91cd\u521b\uff0c\u4f17\u591a\u52b3\u52a8\u8005\u56e0\u4ea7\u4e1a\u505c\u5de5\u4e0d\u5f97\u8d4b\u95f2\u5728\u5bb6\uff0c\u4ece\u800c\u91cd\u65b0\u62fe\u8d77\u6536\u85cf\u7231\u597d\uff0c\u6216\u8005\u517b\u6210\u89c2\u770b\u77ed\u89c6\u9891\u6216\u8005\u76f4\u64ad\u7684\u65b0\u7231\u597d\uff0c\u4e3a\u7535\u5546\u4ea7\u4e1a\u7684\u8fc5\u901f\u5d1b\u8d77\uff0c\u4e5f\u4e3aWhatnot\u7684\u6210\u957f\uff0c\u5960\u5b9a\u4e86\u826f\u597d\u7684\u57fa\u7840\u3002<\/p>\n\n\n\n<p>Grant\u8868\u793a\uff0c\u5728\u79cd\u5b50\u8f6e\u878d\u8d44\u4e4b\u524d\uff0c\u4ed6\u548c\u4ed6\u7684\u5c0f\u56e2\u961f\u5728INS\u4e0a\u6709\u770b\u5230\u7528\u6237\u5728\u5077\u5077\u76f4\u64ad\u62cd\u5356Funko Pops\uff0c\u5c3d\u7ba1\u76f4\u64ad\u4f53\u9a8c\u611f\u5f88\u7cdf\u7cd5\uff0c\u5374\u7ed9\u4e86\u4ed6\u4eec\u6781\u5927\u5730\u542f\u793a\u2014\u2014\u76f4\u64ad\u5c06\u4f1a\u662f\u65b0\u7684\u673a\u9047\uff0c\u4e8e\u662f\u4ed6\u4eec\u4e5f\u5f00\u59cb\u4e86\u81ea\u5df1\u7684\u76f4\u64ad\u751f\u6daf\uff0c\u5e76\u5f88\u5feb\u5c06Whatnot\u8f6c\u578b\u8fdb\u5316\u6210\u76f4\u64ad\u8d2d\u7269\u5e73\u53f0\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"686\" src=\"https:\/\/www.niuniucard.com\/blog\/wp-content\/uploads\/2025\/03\/\u56fe\u72473-9-1024x686.png\" alt=\"\" class=\"wp-image-6418\" srcset=\"\/blog\/wp-content\/uploads\/2025\/03\/\u56fe\u72473-9-1024x686.png 1024w, \/blog\/wp-content\/uploads\/2025\/03\/\u56fe\u72473-9-300x201.png 300w, \/blog\/wp-content\/uploads\/2025\/03\/\u56fe\u72473-9-768x515.png 768w, \/blog\/wp-content\/uploads\/2025\/03\/\u56fe\u72473-9.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u4e0d\u540c\u4e8eTikTok\uff0c\u6d88\u8d39\u8005\u53ef\u4ee5\u901a\u8fc7\u77ed\u89c6\u9891\u8d2d\u7269\u3001\u76f4\u64ad\u8d2d\u7269\u3001\u5546\u5bb6\u5e97\u94fa\u8d2d\u7269\u7b49\uff0c\u5728Whatnot\u5e73\u53f0\u4e0a\uff0c\u6d88\u8d39\u8005\u8d2d\u7269\u57fa\u672c\u53ea\u5728\u76f4\u64ad\u95f4\u8fdb\u884c\u3002\u4e0eTikTok\u7684\u4e0d\u540c\u8fd8\u5728\u4e8e\uff0cTikTok\u76f4\u64ad\u4ea7\u54c1\u4ef7\u683c\u901a\u5e38\u662f\u56fa\u5b9a\u4ef7\uff0c\u53ea\u6709\u5c11\u90e8\u5206\u7684\u4ea7\u54c1\u4f1a\u914d\u5408\u79d2\u6740\u4ef7\uff0c\u800c\u5728Whatnot\u76f4\u64ad\u95f4\u91cc\uff0c\u4ea7\u54c1\u4ef7\u683c\u4e3a\u6d6e\u52a8\u4ef7\uff0c\u4e70\u5bb6\u662f\u901a\u8fc7\u62cd\u5356\u6216\u8005\u95ea\u8d2d\u7684\u65b9\u5f0f\u8d2d\u4e70\u85cf\u54c1\uff0c\u6574\u4f53\u7684\u76f4\u64ad\u95f4\u6c1b\u56f4\u4f1a\u504f\u201c\u4e2d\u56fd\u5f0f\u6fc0\u60c5\u201d\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"542\" height=\"1024\" src=\"https:\/\/www.niuniucard.com\/blog\/wp-content\/uploads\/2025\/03\/WechatIMG13-542x1024.jpg\" alt=\"\" class=\"wp-image-6419\" srcset=\"\/blog\/wp-content\/uploads\/2025\/03\/WechatIMG13-542x1024.jpg 542w, \/blog\/wp-content\/uploads\/2025\/03\/WechatIMG13-159x300.jpg 159w, \/blog\/wp-content\/uploads\/2025\/03\/WechatIMG13-768x1452.jpg 768w, \/blog\/wp-content\/uploads\/2025\/03\/WechatIMG13-812x1536.jpg 812w, \/blog\/wp-content\/uploads\/2025\/03\/WechatIMG13.jpg 1024w\" sizes=\"auto, (max-width: 542px) 100vw, 542px\" \/><\/figure>\n\n\n\n<p>\u5728\u8f6c\u578b\u6210\u76f4\u64ad\u8d2d\u7269\u5e73\u53f0\u540e\uff0cWhatnot\u5c31\u9a6c\u4e0d\u505c\u8e44\u5730\u5f00\u59cb\u4e86\u5b83\u7684\u878d\u8d44\u4e4b\u8def\uff0c\u4ece<strong>2020\u5e74\u81f3\u4eca\uff0c\u5171\u5b8c\u6210\u4e867\u8f6e\u878d\u8d44\uff0c\u6700\u65b0\u4f30\u503c\u9ad8\u8fbe49.7\u4ebf\u7f8e\u5143\uff08\u7ea6\u5408\u4eba\u6c11\u5e01360.59\u4ebf\u5143\uff09<\/strong>\u3002\u5728Whatnot\u7684\u6295\u8d44\u8005\u540d\u5355\u4e2d\u6709\u5f88\u591a\u8033\u719f\u80fd\u8be6\u7684\u5546\u754c\u5927\u4f6c\uff0c\u5982Andreessen Horowitz\uff08a16z\uff09\u3001Y Combinator\u3001Scribble Ventures\u7b49\u3002<\/p>\n\n\n\n<p>Whatnot\u5982\u4eca\u7684\u6210\u7ee9\uff0c\u4e5f\u8bc1\u660e\u4e86\u5546\u4e1a\u5927\u4f6c\u7684\u773c\u5149\u662f\u5982\u6b64\u7684\u201c\u6bd2\u8fa3\u201d\u3002\u636e\u4e86\u89e3\uff0cWhatnot\u5df2\u6210\u4e3a\u7f8e\u56fd\u6700\u5927\u7684\u72ec\u7acb\u76f4\u64ad\u8d2d\u7269\u5e73\u53f0\u3002<strong>2024\u5e74\uff0c\u5b83\u7684GMV\u8fbe\u523030\u4ebf\u7f8e\u5143\uff0c\u800c\u53bb\u5e74TikTokShop\u5728\u7f8e\u56fd\u7684\u4ea4\u6613\u4efd\u989d\u7ea690\u4ebf\u7f8e\u5143<\/strong>\u3002\u4ece\u5730\u57df\u677f\u5757\u4e0a\u770b\uff0cWhatnot\u53ea\u63a5\u53d7\u6240\u670d\u52a1\u5730\u57df\u5356\u5bb6\uff0c\u622a\u81f32024\u5e7410\u6708\uff0cWhatnot\u7684\u670d\u52a1\u8303\u56f4\u5df2\u4ece\u7f8e\u56fd\u6269\u5f20\u81f3\u52a0\u62ff\u5927\u3001\u5965\u5730\u5229\u3001\u8377\u5170\u7b497\u4e2a\u56fd\u5bb6\uff0c\u5e76\u8ba1\u52122025\u5e74\u8fdb\u5165\u6fb3\u5927\u5229\u4e9a\u5e02\u573a\uff0c\u4e0d\u8fc7\uff0c\u76ee\u524d\u4e2d\u56fd\u5356\u5bb6\u6682\u65f6\u8fd8\u4e0d\u5728\u5176\u670d\u52a1\u533a\u5185\u3002<\/p>\n\n\n\n<p><strong>Whatnot\u4f1a\u662f\u7f8e\u56fd\u4e0b\u4e00\u4e2aTikTok\uff1f<\/strong><strong><\/strong><\/p>\n\n\n\n<p>\u6709\u5f88\u591a\u4eba\u8ba4\u4e3aWhatnot\u5c06\u4f1a\u662f\u4e0b\u4e00\u4e2aTikTok 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class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"890\" height=\"1024\" src=\"https:\/\/www.niuniucard.com\/blog\/wp-content\/uploads\/2025\/03\/\u56fe\u72476-9-890x1024.png\" alt=\"\" class=\"wp-image-6421\" srcset=\"\/blog\/wp-content\/uploads\/2025\/03\/\u56fe\u72476-9-890x1024.png 890w, \/blog\/wp-content\/uploads\/2025\/03\/\u56fe\u72476-9-261x300.png 261w, \/blog\/wp-content\/uploads\/2025\/03\/\u56fe\u72476-9-768x884.png 768w, \/blog\/wp-content\/uploads\/2025\/03\/\u56fe\u72476-9.png 1024w\" sizes=\"auto, (max-width: 890px) 100vw, 890px\" 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