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\uff1b<\/p>\n\n\n\n<p>b.\u6574\u4e2a\u5e7f\u544a\u6d3b\u52a8\u70e7\u6389\u4e86\u591a\u5c11\u94b1\uff0c\u94b1\u70e7\u5f97\u8d8a\u591a\uff0c\u65f6\u95f4\u8d8a\u4e45\uff0c\u6743\u91cd\u5c31\u4f1a\u7d2f\u8ba1\u66f4\u591a\uff1b<\/p>\n\n\n\n<p>\u57fa\u4e8e\u4e0a\u9762\u7684\u539f\u7406\uff0c\u884d\u751f\u51fa CPC \u9a6c\u7532\u6cd5:<\/p>\n\n\n\n<p>\u9a6c\u7532\u6cd5\u6a21\u5f0f 1\uff1a<\/p>\n\n\n\n<p>1.ads1,2,3 \u653e\u5728\u540c\u4e00\u4e2a\u5e7f\u544a\u7ec4\u4e0b\uff0c\u662f\u5171\u4eab\u5173\u952e\u8bcd\u7684 ;<\/p>\n\n\n\n<p>2.\u62ff\u4e00\u6b3e\u5355\u4ef7\u6bd4\u8f83\u4f4e\u7684\u4ea7\u54c1\uff0c\u6216\u8005\u662f\u9700\u8981\u6e05\u8d27\u7684\u4ea7\u54c1 A1,\u521b\u5efa 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;<\/p>\n\n\n\n<p>\u2461\u7ade\u4ef7\u7b56\u7565<\/p>\n\n\n\n<p>a,\u6361\u6f0f\u5b9a\u4f4d\u7ec4\uff1a\u4e00\u822c\u4f18\u52bf\u6bd4\u6211\u4eec\u5927\uff0c\u4e3a\u4e86\u4e0d\u6d6a\u8d39\u9884\u7b97\uff0c\u9009\u62e9\u52a8\u6001\u7ade\u4ef7\u4e00\u63d0\u9ad8\u548c\u964d\u4f4e\uff0c\u8bbe\u7f6e\u8f83\u4f4e bid \uff0c\u5546\u54c1\u9875\u7ade\u4ef7\u6d6e\u52a8\u767e\u5206\u6bd4\uff0c\u5347\u81f3\u5386\u53f2\u51fa\u5355 cpc \u7684\u52a0\u6743\u5e73\u5747\u503c\uff1b<\/p>\n\n\n\n<p>b,\u4f18\u52bf\u5b9a\u4f4d\u7ec4\uff1a\u9009\u62e9\u56fa\u5b9a\u7ade\u4ef7\uff0c bid \u8bbe\u7f6e\u4e3a cpc \u52a0\u6743\u5e73\u5747\u503c\uff1b<\/p>\n\n\n\n<p>c,\u4e92\u8865\u5b9a\u4f4d\u7ec4\uff1a\u5927\u5bb6\u673a\u4f1a\u4e94\u4e94\u5f00\uff0c\u9009\u62e9\u52a8\u6001\u7ade\u4ef7\u53ea\u964d\u4f4e\u3002bid \u8bbe\u7f6e\u4e3a cpc \u52a0\u6743\u5e73\u5747\u503c<\/p>\n\n\n\n<p>d,\u6d41\u91cf\u95ed\u5408\u7ec4\uff1a\u9009\u62e9\u52a8\u6001\u7ade\u4ef7\u53ea\u964d\u4f4e<\/p>\n\n\n\n<p>(\u4e8c\uff09\u7c7b\u76ee\u5b9a\u4f4d:<\/p>\n\n\n\n<p>\u7c7b\u76ee\u5b9a\u4f4d\u4e00\u822c\u662f\u4e0d\u5efa\u8bae\u505a\u7684\uff0c\u56e0\u4e3a\u6d41\u91cf\u592a\u6cdb\u3002\u5bf9\u4e8e\u5927\u90e8\u5206\u6709\u9ad8\u8f6c\u5316\u8bc9\u6c42\u7684\u5356\u5bb6\u6765\u8bf4\uff0c\u6027\u4ef7\u6bd4\u5b9e\u5728\u592a\u4f4e\u3002\u5982\u679c\u60f3\u5c1d\u8bd5\u7684\u53ef\u4ee5\u5229\u7528\u597d refine \u529f\u80fd\u5bf9 ASIN \u8fdb\u884c\u7b5b\u9009\u3002<\/p>\n\n\n\n<p><strong>8. \u63d0\u5347\u5173\u952e\u8bcd\u6392\u540d\u6743\u91cd\u548c\u5173\u952e\u8bcd\u6536\u5f55\u7684\u6253\u6cd5<\/strong><\/p>\n\n\n\n<p>\u53ef\u4ee5\u6309\u7167\u5173\u952e\u8bcd\u641c\u7d22\u91cf\u3001\u76f8\u5173\u6027\u3001\u7ade\u4e89\u5ea6\u6765\u5212\u5206\u5e7f\u544a\u6d3b\u52a8\uff0c\u540c\u65f6\u8fd9\u4e48\u505a\u4e5f\u53ef\u4ee5\u66f4\u5408\u7406\u7684\u5206\u914d\u9884\u7b97\u548c\u8c03\u6574\u7ade\u4ef7\u3002<\/p>\n\n\n\n<p>\u5355\u72ec\u4e3a\u66dd\u5149\u8f83\u597d\u4e14\u6709\u6392\u540d\u7684\u5173\u952e\u8bcd\u4f8b\u5982\u6392\u5728\u641c\u7d22\u7ed3\u679c\u9875\u9996\u9875\u975e TOP \u4f4d\u7f6e\u6216\u8005\u7b2c\u4e8c\u9875\u7b2c\u4e09\u9875\u6216\u8005\u60f3\u8981\u4e3b\u63a8\u7684\u5173\u952e\u8bcd\u521b\u5efa\u4e00\u4e2a\u5e7f\u544a\u6d3b\u52a8\u3002\u8bd5\u60f3\u5982\u679c\u628a\u4e00\u4e2a\u5e7f\u6cdb\u5927\u8bcd\u548c\u957f<\/p>\n\n\n\n<p>\u5c3e\u8bcd\u540c\u65f6\u6295\u653e\u5230\u4e00\u4e2a\u7ec4\uff0c\u90a3\u4e48\u8fd9\u4e2a\u957f\u5c3e\u8bcd\u80af\u5b9a\u57fa\u672c\u4e0a\u6ca1\u6709\u66dd\u5149\u3002<\/p>\n\n\n\n<p>\u6ce8\u610f\uff1a\u8fd9\u4e2a\u5e7f\u544a\u6d3b\u52a8\u7684\u5173\u6ce8\u70b9\u4e0d\u5728\u4e8e acos \u9ad8\u4f4e\uff0c\u800c\u662f\u66f4\u591a\u5173\u6ce8\u9500\u91cf\u548c\u8f6c\u5316\u7387\uff0c\u5c3d\u5feb\u63d0\u9ad8\u8fd9\u4e2a\u5173\u952e\u8bcd\u7684\u6392\u540d\u548c\u6743\u91cd\u3002<\/p>\n\n\n\n<p><br>9.&nbsp;<strong>\u81ea\u52a8\u5e7f\u544a\u6253\u6cd5<\/strong><\/p>\n\n\n\n<p><strong>\u81ea\u52a8\u5e7f\u544a\u6253\u6cd5 1 :<\/strong><\/p>\n\n\n\n<p>\u81ea\u52a8\u5e7f\u544a\u6709\u56db\u79cd\u5339\u914d\u7c7b\u578b\uff0c\u5206\u522b\u662f\uff1a<\/p>\n\n\n\n<p>\u7d27\u5bc6\u5339\u914d\uff08Close Match\uff09\uff1a\u4e70\u5bb6\u4f7f\u7528\u548c\u4f60\u7684\u5546\u54c1\u7d27\u5bc6\u76f8\u5173\u7684\u641c\u7d22\u8bcd\u8fdb\u884c\u641c\u7d22\u65f6\uff0c\u4e9a\u9a6c\u900a\u4f1a\u5411\u5176\u663e\u793a\u4f60\u7684\u5e7f\u544a\u3002<\/p>\n\n\n\n<p>\u5bbd\u6cdb\u5339\u914d\uff08Loose Match\uff09\uff1a\u4e70\u5bb6\u4f7f\u7528\u4e0e\u4f60\u7684\u5546\u54c1\u5e76\u4e0d\u5bc6\u5207\u76f8\u5173\u7684\u641c\u7d22\u8bcd\u8fdb\u884c\u641c\u7d22\u65f6\uff0c\u4e9a\u9a6c\u900a\u4f1a\u663e\u793a\u4f60\u7684\u5e7f\u544a\u3002<\/p>\n\n\n\n<p>\u540c\u7c7b\u5546\u54c1\uff08Substitutes\uff09\uff1a\u4e70\u5bb6\u67e5\u770b\u4e0e\u4f60\u7684\u5546\u54c1\u7c7b\u4f3c\u7684\u5546\u54c1\u8be6\u60c5\u9875\u9762\u65f6\uff0c\u4e9a\u9a6c\u900a\u4f1a\u5411\u5176\u663e\u793a\u4f60\u7684\u5e7f\u544a\u3002<\/p>\n\n\n\n<p>\u5173\u8054\u5546\u54c1\uff08Complements\uff09\uff1a\u4e70\u5bb6\u67e5\u770b\u4e0e\u4f60\u7684\u5546\u54c1\u4e92\u8865\u7684\u5546\u54c1\u8be6\u60c5\u9875\u9762\u65f6\uff0c\u4e9a\u9a6c\u900a\u4f1a\u5411\u5176\u663e\u793a\u4f60\u7684\u5e7f\u544a\u3002<\/p>\n\n\n\n<p>\u901a\u5e38\u60c5\u51b5\u4e0b\u662f\u9ed8\u8ba4\u56db\u79cd\u7c7b\u578b\u5168\u90e8\u5f00\u542f\u6295\u653e\uff0c\u5e7f\u544a\u6295\u653e\u4e86\u4e00\u6bb5\u65f6\u95f4\u540e\uff0c\u4f1a\u53d1\u73b0\u5e7f\u544a\u6570\u636e\u90fd\u96c6\u4e2d\u5728 \u7d27\u5bc6\u5339\u914d close match \u548c\u7d27\u5bc6\u5339\u914d loose match \u8fd9\u4e24\u79cd\u5339\u914d\u7c7b\u578b\uff0c\u53e6\u5916\u4e24\u79cd\u7c7b\u578b\u57fa\u672c\u6ca1\u6709\u6570\u636e\u3002<\/p>\n\n\n\n<p>\u7531\u4e8e\u7f3a\u4e4f\u6570\u636e\uff0c\u6b64\u65f6\u6211\u4eec\u5c31\u4e0d\u592a\u4e86\u89e3\u8fd9\u4e24\u79cd\u5339\u914d\u7c7b\u578b\u7684\u8868\u73b0\u5230\u5e95\u5982\u4f55\u3002\u90a3\u4e48\u5c31\u53ef\u4ee5\u5c1d\u8bd5\u56db\u4e2a<\/p>\n\n\n\n<p>\u5339\u914d\u7c7b\u578b\u5355\u72ec\u521b\u5efa\u4e00\u4e2a\u5e7f\u544a\u6d3b\u52a8\u53bb\u505a\u6d4b\u8bd5\uff0c\u5373\u4e00\u4e2a\u4ea7\u54c1\u5bf9\u5e94\u56db\u4e2a\u81ea\u52a8\u5e7f\u544a\u6d3b\u52a8\u3002<\/p>\n\n\n\n<p>\u5e7f\u544a\u7ed3\u6784\u5982\u4e0b\uff1a<\/p>\n\n\n\n<p>\u81ea\u52a8\u5e7f\u544a 1&#8212;\u7d27\u5bc6\u5339\u914d<\/p>\n\n\n\n<p>\u81ea\u52a8\u5e7f\u544a 2&#8212;\u5bbd\u6cdb\u5339\u914d<\/p>\n\n\n\n<p>\u81ea\u52a8\u5e7f\u544a 3&#8212;\u540c\u7c7b\u5546\u54c1<\/p>\n\n\n\n<p>\u81ea\u52a8\u5e7f\u544a 4&#8212;\u5173\u8054\u5546\u54c1<strong>\u81ea\u52a8\u5e7f\u544a\u6253\u6cd5 2 \uff1a<\/strong><\/p>\n\n\n\n<p>\u591a\u4e2a\uff08\u6bd4\u5982 5 \u4e00 10 \u4e2a\uff09\u81ea\u52a8\u5e7f\u544a\u6d3b\u52a8\u8bbe\u7f6e\u9636\u68af\u7ade\u4ef7<\/p>\n\n\n\n<p>\u6bd4\u5982\u5efa\u8bae\u7ade\u4ef7\u5982\u679c\u662f 0.9 \u5200\uff0c\u53ef\u4ee5\u6309\u7167 0.2 \/ 0.4 \/ 0.6 \/ 0.8\/ 1.0 \u5200\u5f00\u4e94\u7ec4\uff0c\u6216\u8005 0.1 \/0.2 \/ 0.3 \u2026\u2026 1 \u5200\u5f00 10 \u7ec4<\/p>\n\n\n\n<p>\u6bcf\u7ec4\u9884\u7b97\u591f\u70b9\u51fb 10 \u4e0b\uff0c\u5acc\u8d35\u7684\u8bdd 0.5 \u5200\u4ee5\u4e0a\u7684\u5e7f\u544a\u6d3b\u52a8\u8bbe\u7f6e 5 \u5200\u9884\u7b97\uff0c\u8dd1\u4e00\u5468\u770b\u770b\uff08\u5982\u679c\u6570\u636e\u5bf9\u6bd4\u5f88\u660e\u663e\uff0c\u4e24\u4e09\u5929\u5c31\u53ef\u4ee5\u8003\u8651\u5173\u6389\u592a\u5dee\u7684\u51e0\u4e2a\u6d3b\u52a8\uff09\uff0c\u6839\u636e\u8dd1\u51fa\u6765\u7684\u60c5\u51b5\u8ffd\u52a0\u9884\u7b97\uff08\u5982\u679c\u524d\u671f\u51fa\u5355\u4e3a\u76ee\u7684\u4e0d\u5728\u610f\u76c8\u4e8f\uff0c\u53ea\u8981\u5e7f\u544a\u8f6c\u5316\u7387\uff08\u51fa\u5355\u91cf\uff0f\u70b9\u51fb\u6570\uff09\u5927\u4e8e\u7b49\u4e8e 10\uff0c\u5c31\u53ef\u4ee5\u4e00\u70b9\u70b9\u8ffd\u52a0\u9884\u7b97\uff0c\u6bd4\u5982\u4ece 5 \u5200\u52a0\u5230 8 \u5200\u3001 12 \u5200\u8fd9\u6837\uff0c\u53ea\u8981\u8f6c\u5316\u7387\u8fbe\u6807\u5c31\u53ef\u4ee5\u4e00\u76f4\u52a0\uff1b\u5982\u679c\u4e0d\u8fbe\u6807\u5c31\u4e0d\u518d\u8ffd\u52a0\uff0c\u6bd4\u5982\u70b9 15 \u4e0b\u51fa 1 \u5355\u5c31\u70e7\u5b8c\u4e0d\u52a0\uff09<\/p>\n\n\n\n<p>\u5982\u679c 10 \u4e2a\uff08\u591a\u4e2a\uff09\u6d3b\u52a8\u6ca1\u4e00\u4e2a\u884c\u7684\uff0c\u8981\u4e48\u662f\u7c7b\u76ee\u7279\u6b8a\uff0c\u6bd4\u5982\u73a9\u5177\u7c7b\u76ee\u6216\u8005\u504f\u4e2a\u6027\u5316\u7684\u5de5\u827a\u54c1\uff1b\u8981\u4e48\u5c31\u662f listing \u7684\u56fe\u6587\uff0f\u4ef7\u683c\uff0f\u8bc4\u8bba\u6709\u95ee\u9898\uff0c\u9700\u8981\u4f18\u5316\uff1b<\/p>\n\n\n\n<p>10.&nbsp;<strong>Coupon \u767d\u5e3d\u5237\u5e7f\u544a\u6cd5<\/strong><\/p>\n\n\n\n<p>\u5728\u4e9a\u9a6c\u900a\u5e7f\u544a\u7b97\u6cd5\uff0c\u5bf9\u4e8e\u6bcf\u4e00\u4e2a\u5e7f\u544a\u5173\u952e\u8bcd\u6765\u8bf4\uff0c\u90fd\u4f1a\u6709\u4e00\u4e2a\u8d28\u91cf\u8bc4\u5206\uff0c\u7b80\u5355\u6765\u8bf4\u8fd9\u4e2a\u8d28\u91cf\u8bc4\u5206\u5c31\u80fd\u591f\u51b3\u5b9a\u5e7f\u544a\u4f4d\u7684\u6392\u540d\u4ee5\u53ca\u6bcf\u6b21\u70b9\u51fb\u7684\u5b9e\u9645\u6263\u8d39\u60c5\u51b5\u3002\u5173\u952e\u8bcd\u5bf9\u5e94\u7684\u8d28\u91cf\u8bc4\u5206\u8d8a\u9ad8\uff0c\u90a3\u4e48\u5bf9\u5e94\u7684 listing \u7684\u5173\u952e\u8bcd\u5e7f\u544a\u4f4d\u4e5f\u4f1a\u8d8a\u6765\u8d8a\u9ad8\uff0c\u4f46\u662f\u8fd9\u4e2a\u5173\u952e\u8bcd\u5355\u6b21\u70b9\u51fb\u7684\u6263\u8d39\u5374\u8d8a\u6765\u8d8a\u4f4e\u3002<\/p>\n\n\n\n<p>\u90a3\u4e48\u8d28\u91cf\u8bc4\u5206\u662f\u4ec0\u4e48\u51b3\u5b9a\u7684\u5462\uff1f\u5173\u952e\u8bcd\u7684\u8d28\u91cf\u8bc4\u5206\u662f\u7531\u8fd9\u4e2a\u5e7f\u544a\u5173\u952e\u8bcd\u7684 CTR \uff08\u6709\u6548\u70b9\u51fb\u7387\uff09\u548c CVR \uff08\u8f6c\u5316\u7387\uff09\u5171\u540c\u51b3\u5b9a\u7684\u3002<\/p>\n\n\n\n<p>\u6240\u4ee5\u60f3\u8981\u5c3d\u53ef\u80fd\u7684\u63d0\u9ad8\u76f8\u5e94\u5173\u952e\u8bcd\u7684\u5e7f\u544a\u6392\u540d\uff0c\u5c3d\u53ef\u80fd\u964d\u4f4e\u5e7f\u544a\u5173\u952e\u8bcd\u7684\u5355\u6b21\u70b9\u51fb\u6263\u8d39\uff0c\u90a3\u4e48\u6211\u4eec\u9700\u8981\u5c3d\u53ef\u80fd\u7684\u63d0\u9ad8\u5e7f\u544a\u7684 CTR \uff08\u6709\u6548\u70b9\u51fb\u7387\uff09\u548c CVR \uff08\u8f6c\u5316\u7387\uff09\u3002\u5f53\u5e7f\u544a\u7684 CTR\uff08\u6709\u6548\u70b9\u51fb\u7387\uff09\u548c CVR \uff08\u8f6c\u5316\u7387\uff09 \u6570\u636e\u8fbe\u5230\u4e86\u4e00\u4e2a\u9876\u5cf0\u503c\u7684\u65f6\u5019\uff0c\u90a3\u4e48\u76f8\u5e94\u7684\u5e7f\u544a\u7684\u8d28\u4e14\u8bc4\u5206\u4e5f\u5230\u8fbe\u4e00\u4e2a\u5cf0\u503c\u7684\u65f6\u5019\uff0c\u5e7f\u544a\u7684\u70b9\u51fb\u6210\u672c\u662f\u80fd\u591f\u964d\u5230 0.2 \u8fd9\u79cd\u6700\u4f4e\u503c\u7684\u3002\u5f53\u7136\u8fd9\u79cd<\/p>\n\n\n\n<p>\u60c5\u51b5\u4e0d\u5f97\u4e0d\u8bf4\u975e\u5e38\u7f55\u89c1\uff0c\u4e0d\u8fc7\u7406\u8bba\u4e0a\u6765\u8bf4\u662f\u53ef\u884c\u7684\u3002\u5176\u5b9e\u6211\u4eec\u5356\u5bb6\u4e5f\u4e0d\u7528\u53bb\u8ffd\u6c42\u8fd9\u4e2a\u6240\u8c13\u7684\u6700\u4f4e\u503c\uff0c\u7528\u4e0a\u9762\u8fd9\u4e2a\u767d\u5e3d\u5237\u5e7f\u544a\u7684\u624b\u6bb5\u628a \u5e7f\u544a\u70b9\u51fb\u6210\u672c\u964d\u5230\u4e00\u4e2a\u53ef\u63a5\u53d7\u7684\u8303\u56f4\uff0c\u5c31\u5df2\u7ecf\u5b8c\u7f8e\u8fbe\u6210\u964d\u4f4e\u9884\u7b97\u7684\u76ee\u6807\u4e86\u3002<\/p>\n\n\n\n<p>\u5177\u4f53\u6b65\u9aa4\uff1a<\/p>\n\n\n\n<p>\u2460\u5f00\u5927\u989d Coupon \uff08\u4e09\u4e2a\u6708\u5185\u6700\u4f4e\u4ef7\u7684 50\uff05\u4e00 80 % off \u4e4b\u95f4\uff09;<\/p>\n\n\n\n<p>\u2461\u7b49\u5230 listing \u8be6\u60c5\u9875\u9762\u4e0a\u663e\u793a\u4e86 Coupon \u540e\uff0c Coupon \u663e\u793a\u4e86\u5c31\u5f00\u6838\u5fc3\u5927\u8bcd,\u6bd4\u5982<\/p>\n\n\n\n<p>cocktail shakers ;<\/p>\n\n\n\n<p>\u2462\u5145\u8db3\u7684\u9884\u7b97\u548c\u9ad8\u7ade\u4ef7\uff0c\u786e\u4fdd\u5e7f\u544a\u4f4d\u7f6e\u80fd\u5728\u9996\u9875\uff0c\u5c3d\u53ef\u80fd\u6709\u5927\u91cf\u7684\u66dd\u5149\u5c55\u73b0 ;<\/p>\n\n\n\n<p>\u2463\u6301\u7eed\u70e7\u4e0b\u53bb\uff0c\u57fa\u672c\u4e0a\u4e8f\u672c\u8dd1\u4e86\u4e00\u767e\u591a\u5355\u4ee5\u540e\uff0c\u53d1\u73b0\u5f53\u5f00\u59cb\u53d6\u6d88 Coupon \uff0c\u6b63\u5e38\u9500\u552e\u4ef7\u683c\u6b63\u5e38\u505a\u5e7f\u544a\u7684\u65f6\u5019\uff0c cocktail shakers \u8fd9\u4e2a\u8bcd\u7684\u5e7f\u544a\u6392\u540d\u7262\u7262\u7684\u7a33\u5b9a\u5728\u7b2c\u4e00\u9875 ;<\/p>\n\n\n\n<p>\u2464\u968f\u540e\u6162\u6162\u7684\uff0c\u5355\u6b21\u70b9\u51fb\u6263\u8d39\u4e5f\u6bd4\u4e4b\u524d\u4f4e\u4e86\u4e0d\u5c11\uff0c\u6162\u6162\u7684 cocktail shakers \u7684\u81ea\u7136\u6392\u540d\u4e5f\u722c\u5347\u8d77\u6765\u4e86<\/p>\n\n\n\n<p>\u6ce8\u610f\uff1a<\/p>\n\n\n\n<p>1. Coupon \u6253\u6cd5\u9002\u7528\u4e8e\u521a\u521a\u4e0a\u67b6\uff0c\u56e0\u4e3a\u8fd9\u6837\u81ea\u7136\u6392\u540d\u5176\u5b9e\u65e0\u4ece\u8c08\u8d77\uff0c Coupons \u7b56\u7565\u53ef\u4ee5\u96c6\u4e2d\u706b\u529b\u4e3b\u6253\u5e7f\u544a\u4e00\u4e2a\u70b9\uff0c\u786e\u4fdd\u5c3d\u91cf\u6240\u6709\u7684\u8ba2\u5355\u90fd\u662f\u7b49\u4e8e\u5237\u5e7f\u544a\u4e86\uff0c\u8fd9\u4e2a\u65b9\u6cd5\u5b9e\u65bd\u4e4b\u524d\uff0c\u6700\u597d\u5148\u62ff\u4e00\u4e9b review \uff0clisting \u662f\u5149\u6746\u53f8\u4ee4\u80af\u5b9a\u662f\u4e0d\u884c\u7684<\/p>\n\n\n\n<p>2.Coupon \u6253\u6cd5\u8981\u5b9a\u4e00\u4e2a\u5927\u81f4\u7684\u4e8f\u635f\u9884\u7b97\u548c\u4e00\u4e2a\u5927\u81f4\u5237\u5e7f\u544a\u6240\u9700\u8981\u7684\u5355\u91cf\uff0c\u5f53\u7136\u8fd9\u4e2a\u53d6\u51b3\u4e8e\u4f60\u7684\u5173\u952e\u8bcd\u7ade\u4e89\u7a0b\u5ea6\uff0c\u6bd5\u7adf\u4f60\u4e0d\u80fd\u4e00\u76f4\u8fd9\u4e48\u65e0\u9650\u5236\u7684\u4e8f\u672c\u5237\u4e0b\u53bb\uff0c\u6211\u4eec\u7684\u5173\u952e\u8bcd\u9700\u8981\u51fa\u591a\u5c11\u5355\u80fd\u591f\u4e0a\u9996\u9875\uff0c\u53ef\u4ee5\u5229\u7528\u5356\u5bb6\u7cbe\u7075\u7684\u5173\u952e\u8bcd\u6316\u6398\u8fd9\u4e2a\u529f\u80fd\u6765\u8f85\u52a9\uff1a<\/p>\n\n\n\n<p>1.\u767b\u5f55\u5356\u5bb6\u7cbe\u7075\uff0c\u8fdb\u5165\u5de5\u5177\u5173\u952e\u8bcd\u6316\u6398\uff0c\u70b9\u51fb\u6279\u91cf\u5206\u6790\u5173\u952e\u8bcd\u3002<\/p>\n\n\n\n<p>2.\u8f93\u5165\u5173\u952e\u8bcd\u4e4b\u540e\u5c31\u53ef\u4ee5\u770b\u5230\u4e00\u4e2a\u6570\u636e SPR\u3002SPR \u7684\u542b\u4e49\u5c31\u662f\u80fd\u591f\u8ba9\u8fd9\u4e2a\u5173\u952e\u8bcd\u6392\u540d\u7ef4\u6301\u5728\u641c\u7d22\u7ed3\u679c\u7b2c 1 \u9875\u7684 8 \u5929\u7684\u9884\u4f30\u9500\u91cf\uff0c\u8bf4\u660e\u4f60\u5927\u6982\u9700\u8981\u51fa\u8fd9\u4e48\u591a\u5355\u624d\u80fd\u4e0a\u9996\u9875\uff0c\u8fd9\u4e2a\u6570\u503c\u8d8a\u4f4e\u5c31\u8bf4\u660e\u7ade\u4e89\u5ea6\u8d8a\u4f4e\uff0c\u9700\u8981\u82b1\u7684\u5e7f\u544a\u8d39\u4e5f\u5c31\u8d8a\u5c11\u3002<\/p>\n\n\n\n<p>11.&nbsp;<strong>\u5e7f\u544a\u9884\u7b97\u9012\u589e\u6253\u6cd5<\/strong><\/p>\n\n\n\n<p>\u8be5\u6253\u6cd5\u9700\u8981\u63d0\u524d 3 \u4e00 5 \u5c0f\u65f6\u8d85\u51fa\u9884\u7b97<\/p>\n\n\n\n<p>\u6bd4\u5982\u8bf4\u4f60\u6b63\u5e38\u662f\u7ed9\u5230\u4e00\u4e2a\u5e7f\u544a\u6d3b\u52a8 30 \u7f8e\u91d1\u7684\u9884\u7b97\uff0c\u6b63\u5e38\u662f\u8981\u4e00\u5929\u80fd\u591f\u8dd1\u5b8c\u7684\uff0c\u8fd9\u4e2a\u65f6\u5019\u4f60<\/p>\n\n\n\n<p>\u53ef\u4ee5\u8bd5\u7740\u628a\u9884\u7b97\u538b\u7684\u7a0d\u5fae\u4f4e\u4e00\u70b9\u70b9\uff0c\u6bd4\u5982\u8bf4 28 \u7f8e\u91d1\u8fd9\u4e2a\u9884\u7b97\u6bb5\u5c31\u53ef\u4ee5\u53bb\u505a\u4e00\u4e2a\u6d4b\u8bd5\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u8bf4 28 \u7f8e\u91d1\u7684\u6d4b\u8bd5\u4e0d\u662f\u5f88\u597d\u7684\u8bdd\uff0c\u90a3\u4e48\u53ef\u4ee5\u7ee7\u7eed\u538b\u4f4e\u4e00\u4e9b\u9884\u7b97\uff0c\u6bd4\u5982\u8bf4\u7ed9\u5230 25 \u7f8e\u91d1\u5de6\u53f3\u7684\u4e00\u4e2a\u9884\u7b97\uff0c\u63d0\u524d 1-2 \u4e2a\u5c0f\u65f6\u628a\u9884\u7b97\u8dd1\u5b8c\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e48\u5e72\u7684\u76ee\u7684\u5230\u5e95\u662f\u4ec0\u4e48\u5462\uff1f\u5176\u5b9e\u5c31\u662f\u7ed9\u5e73\u53f0\u4e00\u4e2a\u9519\u89c9\uff0c\u89c9\u5f97\u8fd9\u4e2a\u5e7f\u544a\u6d3b\u52a8\u6bcf\u5929\u662f\u80fd\u591f\u63d0\u524d\u628a\u5e7f\u544a\u9884\u7b97\u82b1\u5b8c\u7684\uff0c\u4e00\u822c\u5bf9\u4e8e\u8fd9\u7c7b\u7684\u5e7f\u544a\u6d3b\u52a8\u5e73\u53f0\u4f1a\u6709\u4e00\u4e2a\u70ed\u95e8\u7684\u5224\u5b9a\u3002\u540e\u671f\u4f60\u4f1a\u53d1\u73b0\u4f60\u7684\u5e7f\u544a\u6d3b\u52a8\u6709\u673a\u4f1a\u662f\u80fd\u591f\u5f97\u5230\u5e73\u53f0\u66f4\u591a\u7684\u6d41\u91cf\u503e\u659c\u4e0e\u6743\u91cd\u52a0\u6301\u7684\u3002<\/p>\n\n\n\n<p>\u4e9a\u9a6c\u900a\u5e7f\u544a\u91cc\u9762\u53ef\u80fd\u6709\u4e00\u79cd\u7279\u6b8a\u7684\u673a\u5236\uff0c\u628a\u90a3\u79cd\u6bcf\u5929\u90fd\u80fd\u63d0\u524d\u8dd1\u5b8c\u9884\u7b97\u7684\u5e7f\u544a\u5224\u5b9a\u4e3a\u70ed\u95e8\uff0c<\/p>\n\n\n\n<p>\u7136\u540e\u4f1a\u7ed9\u4e88\u989d\u5916\u7684\u8d28\u91cf\u5f97\u5206\u7684\u52a0\u6210\u3002\u4e0d\u8fc7\u8fd9\u91cc\u8981\u6ce8\u610f\u7684\u662f\u9884\u7b97\u4e0d\u80fd\u5361\u7684\u592a\u4e25\u4e86\uff0c\u5982\u679c\u63d0\u524d\u7ed3\u675f\u65f6\u95f4\u8d85\u8fc7\u4e94\u4e2a\u5c0f\u65f6\u7684\u8bdd\uff0c\u5e7f\u544a\u8868\u73b0\u4f1a\u53d8\u5dee\u4f1a\u660e\u663e\u4e0d\u5982\u7b2c\u4e00\u79cd\u9884\u7b97\u5145\u88d5\u7684\u60c5\u51b5\uff1b<\/p>\n\n\n\n<p>\u4e9a\u9a6c\u900a\u53ef\u80fd\u4e5f\u6709\u5185\u90e8\u9488\u5bf9\u5c0f\u5fae\u6295\u653e\u7684\u865a\u62df\u52a0\u6210\u673a\u5236\uff1f\u76ee\u7684\u4e5f\u662f\u8bf1\u5bfc\u4f60\u6295\u653e\u66f4\u591a\uff1f\u9488\u5bf9\u4e0a\u8ff0\u731c\u6d4b\u52a0\u4e0a\u6211\u4eec\u7684\u51e0\u8f6e\u6d4b\u8bd5\uff0c\u5f97\u51fa\u4e86\u4ee5\u4e0b\u7684\u7ed3\u8bba\uff1a<\/p>\n\n\n\n<p>\u5bf9\u4e8e\u7b2c\u4e00\u6b21\u505a\u5e7f\u544a\u7684\u4ea7\u54c1\u6765\u8bf4\uff0c\u5e7f\u544a\u7cfb\u7edf\u4f1a\u6709\u660e\u663e\u7684\u865a\u62df\u52a0\u6210\uff0c\u76ee\u7684\u662f\u8bf1\u5bfc\u4f60\u8fdb\u884c\u66f4\u591a\u7684\u6295\u653e\u64cd\u4f5c\uff0c\u8fd9\u79cd\u6548\u5e94\u5bf9\u4e8e\u8001\u7684 advertised SKU \u52a0\u4e0a\u65b0\u5f00\u7684\u5e7f\u544a\u7ec4\u6765\u8bf4\uff0c\u6548\u679c\u4e5f\u6709\u4f46\u662f\u4f1a\u524a\u5f31\u4e0d\u5c11\uff1b\u53e6\u5916\uff0c\u5bf9\u4e8e\u975e\u5e38\u5c0f\u7684\u91d1\u989d\u6295\u653e\uff0c\u4e5f\u4f1a\u6709\u660e\u663e\u7684\u865a\u62df\u52a0\u6210\uff0c\u76ee\u7684\u4e5f\u662f\u8bf1\u5bfc\u4f60\u9010\u6b65\u52a0\u5927\u6295\u653e\u7684\u91d1\u989d\uff0c\u8fbe\u5230\u6700\u5927\u5316\u5e7f\u544a\u8d39\u7528\u7684\u76ee\u7684\uff01<\/p>\n\n\n\n<p><br>12.&nbsp;<strong>\u7ade\u4e89\u5bf9\u624b\u6295\u653e\u6253\u6cd5<\/strong><\/p>\n\n\n\n<p>\u5177\u4f53\u6b65\u9aa4\u5982\u4e0b\uff1a<\/p>\n\n\n\n<p>\u2460Sponsored product and Sponsored brand campaigns \u6295\u653e\u5e26\u6709\u7ade\u4e89\u5bf9\u624b\u7684\u54c1\u724c\u5173\u952e\u8bcd<\/p>\n\n\n\n<p>\u2461\u4f7f\u7528\u5de5\u5177\u4f8b\u5982 JS \u53bb\u62c9\u53bb\u4e3b\u8981\u5173\u952e\u8bcd\u641c\u7d22\u7ed3\u679c\u9875\u6392\u540d\u9760\u524d\u7684\u76f8\u5173 ASIN,\u7136\u540e\u4f7f\u7528 sp \u5e7f\u544a\u7684 product targeting \u5373\u5546\u54c1\u6295\u653e\u6765\u5b9a\u4f4d\u8fd9\u4e9b\u7ade\u4e89\u5bf9\u624b ASIN<\/p>\n\n\n\n<p>\u2462 \u4f7f\u7528 sp \u5e7f\u544a\u7684 category targeting \u7c7b\u76ee\u5b9a\u4f4d\u7ed3\u5408 refine \u529f\u80fd\uff0c\u7ec6\u5316\u7ade\u4e89\u5bf9\u624b\uff0c\u4f8b\u5982\u552e\u4ef7\uff0c\u661f\u7ea7\uff0c\u8fdb\u884c\u6295\u653e\u6bd4\u8f83\u5bcc\u6709\u4fb5\u7565\u6027\u7684\u6216\u8005\u83b7\u53d6\u6d41\u91cf\u4e3a\u9996\u8981\u76ee\u6807\u7684\u6253\u6cd5\u5c31\u662f\u540c\u65f6\u8fd0\u884c\u8fd9\u56db\u79cd\u5e7f\u544a\uff1a<\/p>\n\n\n\n<p>Sponsored Product competitor ASIN targeting<\/p>\n\n\n\n<p>Sponsored Brand competitor product targeting<\/p>\n\n\n\n<p>Sponsored Brand competitor keyword targeting<\/p>\n\n\n\n<p>Sponsored Display competitor product targeting<\/p>\n\n\n\n<p>13.&nbsp;<strong>\u6d77\u738b\u6253\u6cd5<\/strong><\/p>\n\n\n\n<p>\u201c\u6d77\u738b\u6253\u6cd5\u201d\u662f\u6307\u4f60\u6709\u8db3\u591f\u591a\u7684 SKU \u53bb\u89e6\u8fbe\u8db3\u591f\u591a\u7684\u6d41\u91cf\uff0c\u4e14\u6240\u6d88\u8017\u7684\u6d41\u91cf\u6210\u672c\u8f83\u4f4e\u3002\u5176\u4e2d\uff0c\u201c\u7c7b\u76ee\u6253\u6cd5\u201d\u662f\u201c\u6d77\u738b\u6253\u6cd5\u201d\u4e2d\u6700\u5e38\u89c1\u7684\u6253\u6cd5\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\uff1a\u670d\u9970\u978b\u5305\u5bb6\u7eba\u5356\u5bb6\u4ea7\u54c1\u53d8\u4f53\u8f83\u591a\uff0c\u53ef\u4ee5\u9009\u62e9\u5176\u4e2d\u4e00\u4e2a\u53d8\u4f53\u6bd4\u5982\u5356 polo \u886b\uff0c\u5c31\u53ef\u4ee5\u901a\u8fc7\u7528\u81ea\u5df1\u7684\u7c89\u8272 polo \u886b\u4f4e\u9884\u7b97\uff08\u5982 0.05 \u7f8e\u91d1\uff09\u89e6\u8fbe\u76f8\u5173\u7684\u591a\u4e2a\u7c7b\u76ee\uff08\u5982 50 \u4e2a ) \uff0c\u627e\u51fa\u80fd\u4e3a\u5176\u5f15\u6d41\u7684\u7c7b\u76ee\u3002<\/p>\n\n\n\n<p>\u5177\u4f53\u7684\u5b9e\u6218\u64cd\u4f5c\u5982\u4e0b\uff1a<\/p>\n\n\n\n<p>\u2460\u6295\u653e\u7684 SKU \u6216\u5173\u952e\u8bcd\u8981\u8db3\u591f\u591a\u4e00\u822c\u6765\u8bf4 SKU \u662f\u4e00\u4e2a\u7c7b\u578b\uff0c\u4f8b\u5982\u6211\u8981\u6295\u653e\u8fde\u8863\u88d9\uff0c\u90a3\u6211\u4f1a\u5148\u9009\u62e9\u591a\u4e2a\u8fde\u8863\u88d9 SKU ( \u5982100 \u4e2a\uff09\u6216\u591a\u4e2a\u8fde\u8863\u88d9\u5173\u952e\u8bcd<\/p>\n\n\n\n<p>\u2461\u8bbe\u7f6e\u7684\u7ade\u4ef7\u8981\u201c\u5408\u9002\u7684\u4f4e\u4ef7\u2018<\/p>\n\n\n\n<p>\u7ade\u4ef7\u8bbe\u7f6e\u65f6\u8981\u53c2\u8003\u5efa\u8bae\u7ade\u4ef7\uff0c\u5982\u5efa\u8bae\u7ade\u4ef7\u4e3a\u7f8e\u91d1\uff0c\u4e00\u822c\u53ef\u4ee5\u5c1d\u8bd5\u8d85\u4f4e\u7ade\u4ef7\uff08\u5982\uff1a\u8bbe\u7f6e\u7ade\u4ef7\u4e3a0 . 2 \u7f8e\u91d1\u6216 0 . 3 \u7f8e\u91d1\uff09\u3002\u4f46\u9700\u8981\u907f\u514d\u51fa\u73b0\u8bbe\u7f6e\u7684\u7ade\u4ef7\u8fdc\u4f4e\u4e8e\u5efa\u8bae\u7ade\u4ef7\uff08\u5982 0 . 05 \u7f8e\u91d1\uff09\uff0c\u5bfc\u81f4\u5e7f\u544a\u65e0\u6548\u7684\u60c5\u51b5\u3002<\/p>\n\n\n\n<p>\u2462 \u6295\u653e\u7684\u9884\u7b97\u53ef\u201c\u9ad8\u4e00\u4e9b\u201d<\/p>\n\n\n\n<p>\u9884\u7b97\u7684\u6295\u653e\u53ef\u6839\u636e\u81ea\u8eab\u5b9e\u9645\u60c5\u51b5\u8bbe\u7f6e\u3002\u4f46\u6d41\u91cf\u8f83\u5927\u65f6\uff0c\u5efa\u8bae\u9884\u7b97\u8bbe\u7f6e\u53ef\u7a0d\u9ad8\u4e00\u4e9b\uff08\u5982 1 0000\u7f8e\u91d1\uff0c\uff09\u5356\u5bb6\u4e0d\u7528\u62c5\u5fc3\u4f1a\u51fa\u73b0\u9884\u7b97\u6d6a\u8d39\u6216\u9884\u7b97\u5f00\u9500\u8fc7\u9ad8\u7684\u60c5\u51b5\u3002\u56e0\u4e3a\u54b1\u4eec\u91c7\u7528\u7684\u662f\u8d85\u4f4e\u7ade\u4ef7\u7684\u5173\u7cfb\uff0c\u4e00\u822c\u4e00\u5929\u53ea\u4f1a\u82b1\u51fa\u53bb\u51e0\u7f8e\u91d1\uff0c\u591a\u7684\u53ef\u80fd\u5c31\u662f\u51e0\u5341\u7f8e\u91d1\u800c\u5df2\uff09<\/p>\n\n\n\n<p>\u2463\u9002\u7528\u8303\u56f4<\/p>\n\n\n\n<p>\u201c\u6d77\u738b\u6253\u6cd5\u201d\u6bd4\u8f83\u9002\u5408\u7279\u6b8a\u573a\u666f\u4e0b\u7684\u5546\u54c1\uff08\u5982\u5ba4\u5185\u8fd0\u52a8\u573a\u666f\uff09\u6216\u914d\u4ef6\u7c7b\u5546\u54c1\uff08\u5982\u9493\u9c7c\u7684\u914d\u4ef6\u7b49\uff09\u6216\u9700\u6c42\u7c7b\u7684\u5546\u54c1\uff08\u5982\u7f8e\u5bb9\u7c7b\u5546\u54c1\uff09<\/p>\n\n\n\n<p>\u2464 \u7c7b\u76ee\u9009\u62e9\u8981\u201c\u614e\u91cd\u201d<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u9488\u5bf9\u201c dog bed \u201d\u8fd9\u4e00\u6b3e\u5546\u54c1\uff0c\u4f7f\u7528\u201c\u6d77\u738b\u6253\u6cd5\u201d\u65f6\u4f60\u53ef\u4ee5\u9009\u62e9\u201c \u72d7\u6bef\u201d\u7b49\u5173\u8054\u6027\u8f83\u9ad8\u7684\u5ba0\u7269\u72d7\u5bb6\u5177\uff0c\u4e00\u822c\u6765\u8bf4\uff0c\u5efa\u8bae\u9009\u62e9\u7c7b\u76ee\u65f6\uff0c\u5c3d\u91cf\u9009\u62e9\u4e0e\u4f60\u7684 ASIN \u6709\u5171\u540c\u4e8c\u7ea7\u7c7b\u76ee\u7684\u9ad8\u5173\u8054\u5ea6\u7c7b\u76ee\u3002<\/p>\n\n\n\n<p>\u6d77\u738b\u6253\u6cd5\u95ee\u9898\uff1a<\/p>\n\n\n\n<p>1.\u201c\u6d77\u738b\u6253\u6cd5\u201d\u7ade\u4ef7\u6bd4\u8f83\u9ad8\uff0c\u4f46\u662f\u66dd\u5149\u6bd4\u8f83\u4f4e\uff0c\u5e94\u8be5\u600e\u4e48\u529e\uff1f<\/p>\n\n\n\n<p>\u7b54\uff1a\u5982\u679c\u51fa\u73b0\u8fd9\u79cd\u60c5\u51b5\uff0c\u5efa\u8bae\u5148\u8003\u8651\u662f\u4e0d\u662f\u7c7b\u76ee\u5173\u8054\u95ee\u9898\uff0c\u6216\u8005\u4f60\u7684\u4ea7\u54c1\u5173\u8054\u6027\u8fc7\u4f4e\uff0c\u6216\u8005\u4e9a\u9a6c\u900a\u8ba4\u4e3a\u7c7b\u76ee\u4e0e\u4f60\u7684\u4ea7\u54c1\u65e0\u5173\uff0c\u4e0d\u4f1a\u7ed9\u4f60\u66dd\u5149\uff0c\u4f60\u53ef\u4ee5\u63d0\u9ad8\u81ea\u5df1\u5546\u54c1\u548c\u8ba1\u5212\u6295\u653e\u7c7b\u76ee\u7684\u5173<\/p>\n\n\n\n<p>\u8054\u5ea6.2.\u201c\u6d77\u738b\u6253\u6cd5\u201d\u4f1a\u5f71\u54cd\u6211\u7684\u4ea7\u54c1\u76f8\u5173\u6027\u5417\uff1f<\/p>\n\n\n\n<p>\u7b54\uff1a\u4e0d\u4f1a\u7684\uff0c\u4e00\u822c\u5728\u4f7f\u7528\u201c\u6d77\u738b\u6253\u6cd5\u201d\u65f6\uff0c\u6211\u4eec\u4f1a\u7ed3\u5408\u8fdb\u884c\u7cbe\u7ec6\u5316\u8fd0\u8425\uff0c\u800c\u7cbe\u7ec6\u5316\u8fd0\u8425\u4f1a\u5e26\u6765\u67d0\u4e2a\u5173\u952e\u8bcd\u70b9\u51fb\u548c\u8f6c\u5316\u7684\u63d0\u5347\uff0c\u4ece\u800c\u8ba9\u4f60\u7684\u5e7f\u544a\u76f8\u5173\u6027\u66f4\u9ad8\u3002\u800c\u6d77\u738b\u6253\u6cd5\u201d\u4e2d\uff0c\u6bcf\u4e2a\u5173\u952e\u8bcd\u6240\u83b7\u5f97\u7684\u7684\u70b9\u51fb\u6570\u91cf\u6709\u9650\uff08\u5982 1 \u4e00 2 \u6b21\uff09\uff0c\u56e0\u6b64\u201c\u6d77\u738b\u6253\u6cd5\u4e3b\u8981\u662f\u4e3a\u4e86\u5f15\u6d41\u3002<\/p>\n\n\n\n<p>14.&nbsp;<strong>\u5e7f\u544a\u9738\u5c4f\u6216\u8005\u5e7f\u544a\u9632\u5fa1\u7b56\u7565<\/strong><\/p>\n\n\n\n<p>\u6240\u8c13\u7684\u5e7f\u544a\u9738\u5c4f\u6216\u8005\u505a\u5230\u5e7f\u544a\u6d41\u91cf\u95ed\u73af\u5176\u610f\u601d\u7b80\u800c\u8a00\u4e4b\u5c31\u662f\u5982\u4f55\u8ba9\u81ea\u5df1\u7684\u4ea7\u54c1\u5360\u636e\u5927\u591a\u6570\u7684\u5e7f\u544a\u5751\u4f4d\uff0c\u5c24\u5176\u662f\u81ea\u5df1\u5356\u7684\u597d\u7684\u4ea7\u54c1\u8be6\u60c5\u9875\u4e0b\u65b9\u7684\u5e7f\u544a\u5751\u4f4d\uff0c\u4e0d\u8ba9\u5176\u4ed6\u7ade\u4e89\u5bf9\u624b\u5360\u9886\u4ece\u800c\u5206\u8d70\u4f60\u7684\u6d41\u91cf\u3002<\/p>\n\n\n\n<p>\u8fd9\u7c7b\u6253\u6cd5\u6bd4\u8f83\u9002\u5408\u5782\u76f4\u7c7b\u76ee\u548c\u591a\u53d8\u4f53\u4ea7\u54c1\uff0c\u5373\u540c\u4e00\u5e97\u94fa\u6216\u8005\u4ea4\u53c9\u5e97\u94fa\u62e5\u6709\u5c0f\u4ea7\u54c1\u7ebf\u6216\u8005\u51e0\u4e2a\u540c\u7c7b\u4ea7\u54c1\u4ee5\u53ca\u7c7b\u4f3c\u7684 sku \u8d8a\u591a\u8d8a\u597d\uff0c\u6700\u540e\u5f62\u6210\u4e00\u4e2a\u6d41\u91cf\u95ed\u73af<\/p>\n\n\n\n<p>\u5177\u4f53\u6b65\u9aa4\u5982\u4e0b\uff1a<\/p>\n\n\n\n<p>1 . N \u591a\u4e2a sku \u6295\u4e00\u7ec4\u8bcd<\/p>\n\n\n\n<p>2 . N \u591a\u4e2a sku \u6295\u4e00\u4e2a ASIN<\/p>\n\n\n\n<p>3 \uff0e\u5e7f\u544a\u7ed3\u6784\uff0c 1 \u4e2a\u5e7f\u544a\u6d3b\u52a8\uff08 campaign ) , 1 \u4e2a\u5e7f\u544a\u7ec4\uff08 ad group ) \uff0c\u9009\u62e9\u591a\u4e2a\u76f8\u4f3c sku \uff0c\u5bf9\u4e8e 1 \u4e2a\u5173\u952e\u8bcd\u6216\u8005 1 \u4e2a ASIN \uff1b\u5982\u679c\u662f\u5bf9\u5e94\u591a\u4e2a\u5173\u952e\u8bcd\u65f6\uff0c\u8981\u6709\u51e0\u4e2a SKU\u90fd\u6709\u6bd4\u8f83\u597d\u7684\u6807\u7b7e<\/p>\n\n\n\n<p>4 \uff0e\u7ed3\u5408\u54c1\u724c\u5e7f\u544a\u548c\u5c55\u793a\u578b\u5e7f\u544a<\/p>\n\n\n\n<p>\u6ce8\u610f\uff1a\u65e0\u8bba\u662f sp \u5e7f\u544a\u8fd8\u662f\u54c1\u724c\u5e7f\u544a\uff0c\u6ce8\u610f\u5173\u952e\u8bcd\u6295\u653e\u65f6\uff0c\u8981\u628a branded keyword \u5373\u54c1\u724c\u5173\u952e\u8bcd\u548c non-branded keywords \u5373\u975e\u54c1\u724c\u5173\u952e\u8bcd\u72ec\u7acb\u5f00\u6765\u5206\u522b\u521b\u5efa\u5e7f\u544a\u6d3b\u52a8\u4ee5\u4fbf\u66f4\u52a0\u65b9\u4fbf\u5206\u914d\u9884\u7b97\u548c\u8c03\u6574\u7ade\u4ef7<\/p>\n\n\n\n<p>5 \uff0e\u540c\u65f6\u53ef\u5c1d\u8bd5\u628a\u81ea\u5df1\u5e97\u94fa\u540c\u7c7b\u6216\u8005\u4e92\u8865\u54c1\u5f00\u4e00\u4e2a\u81ea\u52a8\u5e7f\u544a\uff0c\u628a\u8fd9\u4e9b sku \u5168\u90e8\u653e\u5230\u81ea\u52a8\u5e7f\u544a\u91cc\uff0c\u8ba9\u4ea7\u54c1\u5728\u5e7f\u544a\u4e0a\u5f62\u6210\u5173\u8054\uff0c\u4f7f\u7528\u56fa\u5b9a\u7ade\u4ef7.<\/p>\n\n\n\n<p><br>15.&nbsp;<strong>\u65fa\u5b63\u5e7f\u544a\u6253\u6cd5:\u6d41\u91cf\u5b9a\u4f4d\u6cd5<\/strong><\/p>\n\n\n\n<p>\u65fa\u5b63\u6765\u4e34\uff0c\u6211\u4eec\u4e00\u5b9a\u8981\u6e05\u695a\uff0c\u81ea\u5df1\u201c\u54ea\u4e9b\u6d41\u91cf\u8f6c\u5316\u66f4\u9ad8\uff0c\u54ea\u4e9b\u5173\u952e\u8bcd\u6d41\u91cf\u9ad8\u201d\u3002<\/p>\n\n\n\n<p>\u5982\u4f55\u67e5\u81ea\u5df1\u94fe\u63a5\u548c\u7ade\u54c1\u94fe\u63a5\u7684\u6d41\u91cf\u6765\u6e90\uff0c\u53ef\u4ee5\u501f\u52a9 SIF \u8fd9\u4e2a\u5de5\u5177\uff0c\u5728\u67e5\u5173\u952e\u8bcd\u6765\u6e90\u8fd9\u65b9\u9762\u662f\u771f\u7684\u5f88\u5f3a\u5927\u3002<\/p>\n\n\n\n<p>\u660e\u786e\u81ea\u5df1\u7684\u6d41\u91cf\u6765\u6e90\uff0c\u624d\u80fd\u8ba9\u6211\u4eec\u66f4\u6709\u9488\u5bf9\u6027\u7684\u5e03\u5c40\u5e7f\u544a\u3002\u6211\u4eec\u5148\u6765\u770b\u770b ASIN \u6d41\u5339\u91cf\u5b9a\u4f4d\u6848\u4f8b\u3002\u4ee5\u53bb\u5e74\u201c\u706b\u51fa\u5708\u201d\u7684\u201c running shoes \u201d\u4e3a\u4f8b\uff0c\u6d41\u91cf\u201c\u6765\u6e90 , \u2019\u53ef\u4ee5\u5206\u4e3a\u4ee5\u4e0b\u4e03\u79cd\uff1a<\/p>\n\n\n\n<p>\u2460\u4e2d\u6027\u5173\u952e\u8bcd\u6d41\u91cf\uff1a\u4f8b\u5982\u989c\u8272\u3001\u573a\u666f\u7b49\u5173\u952e\u8bcd\uff0c\u5bb9\u6613\u4ea7\u751f\u70b9\u51fb\u9700\u91cd\u70b9\u5173\u6ce8\u548c\u4f7f\u7528 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