{"id":3096,"date":"2024-11-26T12:16:17","date_gmt":"2024-11-26T04:16:17","guid":{"rendered":"https:\/\/www.niuniucard.com\/blog\/?p=3096"},"modified":"2024-11-26T12:16:17","modified_gmt":"2024-11-26T04:16:17","slug":"%e5%b8%a6%e4%bd%a0%e8%a7%a3%e9%94%81google%e6%96%b0%e4%ba%a7%e5%93%81-demand-gen%e9%9c%80%e6%b1%82%e6%8c%96%e6%8e%98%e5%b9%bf%e5%91%8a","status":"publish","type":"post","link":"\/blog\/archives\/3096","title":{"rendered":"\u5e26\u4f60\u89e3\u9501Google\u65b0\u4ea7\u54c1\u2014\u2014Demand Gen\u9700\u6c42\u6316\u6398\u5e7f\u544a"},"content":{"rendered":"\n<p>\u76f8\u4fe1\u4ece\u53bb\u5e74\u5f00\u59cb\uff0c\u5f88\u591a\u7684\u5c0f\u4f19\u4f34\u5c31\u5f00\u59cb\u63a5\u89e6\u8fd9\u4e2a\u4ea7\u54c1\uff0c\u4f46\u662f\u5177\u4f53\u7684\u4ea7\u54c1\u4ecb\u7ecd\u548c\u6295\u653e\u6307\u5357\u4e0d\u77e5\u9053\u5927\u5bb6\u662f\u5426\u6e05\u695a\u3002<\/p>\n\n\n\n<p>\u4eca\u5929\u60f3\u8ddf\u5927\u5bb6\u6765\u5206\u4eab\u4e00\u4e0b\uff0cGoogle\u65b0\u4ea7\u54c1\u2014Demand Gen\uff0c\u76f8\u4fe1\u4ece\u53bb\u5e74\u5f00\u59cb\uff0c\u5f88\u591a\u7684\u5c0f\u4f19\u4f34\u5c31\u5f00\u59cb\u63a5\u89e6\u8fd9\u4e2a\u4ea7\u54c1\uff0c\u4f46\u662f\u5177\u4f53\u7684\u4ea7\u54c1\u4ecb\u7ecd\u548c\u6295\u653e\u6307\u5357\u4e0d\u77e5\u9053\u5927\u5bb6\u662f\u5426\u6e05\u695a\uff0c\u4eca\u5929\u6211\u5c31\u8ddf\u5927\u5bb6\u5206\u4eab\u4e00\u4e0b\u3002<\/p>\n\n\n\n<p>Demand Gen\uff08\u9700\u6c42\u6316\u6398\u5e7f\u544a\uff09\u5e7f\u544a\u662f\u8c37\u6b4c\u6700\u65b0\u7684\u4e00\u79cd\u5e7f\u544a\u5f62\u5f0f\uff0c\u5176\u65b9\u5f0f\u662f\u901a\u8fc7\u9700\u6c42\u6316\u6398\u5e7f\u544a\u5438\u5f15\u53d7\u4f17\u3002\u6b64\u4ea7\u54c1\u7684\u7075\u611f\u6765\u6e90\u4e8e\u66f4\u65e9\u4e4b\u524d\u7684Discovery Ads\uff08\u53d1\u73b0\u5e7f\u544a\uff09\uff0c\u4f46\u53c8\u5927\u5927\u4e0d\u540c\u4e8eDiscovery Ads\uff0c\u56e0\u4e3aDemand Gen\u5e7f\u544a\u7684\u8bbe\u7f6e\u66f4\u80fd\u6ee1\u8db3\u5e7f\u544a\u4e3b\u7684\u9700\u6c42\uff0c\u4e5f\u66f4\u80fd\u6316\u6398\u5230\u76ee\u6807\u5ba2\u6237\u7fa4\u4f53\u7684\u9700\u6c42<\/p>\n\n\n\n<p><strong>\u4e00\u3001Demand Gen\u5e7f\u544a\u7684\u4f18\u52bf\u548c\u7279\u70b9<\/strong><\/p>\n\n\n\n<p><strong>1.\u4e3b\u52a8\u8425\u9500<\/strong><\/p>\n\n\n\n<p>Demand Gen\u5e7f\u544a\u533a\u522b\u4e8e\u641c\u7d22\u5e7f\u544a\uff08B2B\u4f01\u4e1a\u6700\u5e38\u7528\u7684\u5e7f\u544a\u5f62\u5f0f\uff09\uff0c\u5b83\u7684\u4e00\u5927\u7279\u70b9\u5c31\u5728\u4e8e\u4e3b\u52a8\u8425\u9500\u3002Demand Gen\u7684\u5e7f\u544a\u7248\u4f4d\u8986\u76d6\u4e86YouTube Shorts\u3001YouTube In-stream\u3001YouTube Feeds\u3001Discovery\u4ee5\u53caGmail\uff0c\u80fd\u591f\u591a\u9014\u5f84\u83b7\u53d6\u6d41\u91cf\uff0c\u5bf9\u6d77\u5916\u4e1a\u52a1\u7684\u8fdb\u4e00\u6b65\u589e\u957f\u63d0\u4f9b\u4e86\u65e0\u9650\u7684\u53ef\u80fd\u3002<\/p>\n\n\n\n<p><strong>2.\u7cbe\u51c6\u5b9a\u4f4d<\/strong><\/p>\n\n\n\n<p>Demand Gen\u5e7f\u544a\u662f\u5f53\u524d\u6240\u6709Google\u5e7f\u544a\u5f62\u5f0f\u4e2d\u552f\u4e00\u4e00\u79cd\u53ef\u4ee5\u5b9a\u4f4dSimilar Audience\uff08\u7c7b\u4f3c\u53d7\u4f17\uff09\u7684\u5e7f\u544a\u5f62\u5f0f\u3002\u5e76\u4e14\u8fd8\u53ef\u4ee5\u901a\u8fc7\u8c03\u6574\u53d7\u4f17\u7fa4\u4f53\u7684\u76f8\u4f3c\u5ea6\u6765\u8c03\u6574\u6d41\u91cf\u7684\u7cbe\u51c6\u5ea6\uff0c\u4f18\u5316\u578b\u5b9a\u4f4d\u5728Demand Gen\u6295\u653e\u4e2d\u4e5f\u53ef\u4ee5\u9009\u62e9\u6027\u4f7f\u7528\u3002<\/p>\n\n\n\n<p><strong>3.\u5f3a\u5927\u7684\u8bbe\u5907\u5b9a\u4f4d\u529f\u80fd<\/strong><\/p>\n\n\n\n<p>Demand Gen\u5e7f\u544a\u5728\u8bbe\u5907\u5b9a\u4f4d\u529f\u80fd\u4e0a\u66f4\u5f3a\u5927\uff0c\u5e7f\u544a\u4e3b\u53ef\u4ee5\u81ea\u884c\u9009\u62e9\u8bbe\u5907\uff0c\u83b7\u53d6PC\u7aef\u6216\u79fb\u52a8\u7aef\u6d41\u91cf\u3002<\/p>\n\n\n\n<p>\u603b\u7684\u6765\u8bf4\uff0cDemand Gen\u5e7f\u544a\u5728\u76ee\u6807\u4eba\u7fa4\u5b9a\u4f4d\u4e0a\u529f\u80fd\u66f4\u5f3a\u5927\uff0c\u66f4\u6709\u5229\u4e8e\u5e7f\u544a\u4e3b\u6839\u636e\u81ea\u5df1\u7684\u4e1a\u52a1\u9700\u6c42\u8fdb\u884c\u4eba\u7fa4\u7684\u5f00\u53d1\u3002<\/p>\n\n\n\n<p>Demand Gen\u4ea7\u54c1\u7248\u4f4d\u4e5f\u7ed9\u5927\u5bb6\u6574\u7406\u51fa\u6765\uff0c\u53ef\u4ee5\u6e05\u6670\u7684\u770b\u5230\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"554\" height=\"242\" src=\"https:\/\/www.niuniucard.com\/blog\/wp-content\/uploads\/2024\/11\/\u56fe\u72471-12.png\" alt=\"\" class=\"wp-image-3097\" srcset=\"\/blog\/wp-content\/uploads\/2024\/11\/\u56fe\u72471-12.png 554w, \/blog\/wp-content\/uploads\/2024\/11\/\u56fe\u72471-12-300x131.png 300w\" sizes=\"auto, (max-width: 554px) 100vw, 554px\" \/><\/figure>\n\n\n\n<p>\u56fe\u7247\u6765\u6e90\u7f51\u7edc<\/p>\n\n\n\n<p>\u6211\u4eec\u6765\u5206\u522b\u8be6\u7ec6\u4ecb\u7ecd\u4e00\u4e0b\u8fd9\u4e9b\u5e7f\u544a\u7248\u4f4d\uff0c\u603b\u6709\u4e00\u6b3e\u9002\u5408\u4f60\u7684\uff01\uff01\uff01<\/p>\n\n\n\n<p>\u6211\u4eec\u9488\u5bf918-24\u5c81\u7684\u7528\u6237\u5728YouTube\u4e0a\u89c2\u770b\u89c6\u9891\u5360\u6bd4\u9ad8\u8fbe84%\uff0c\u540c\u6bd4\u5728Instagram\u4e0a\u7684\u5360\u6bd4\u662f66%\uff0c\u7136\u800c\u9488\u5bf9\u73b0\u5728\u6bd4\u8f83\u706b\u70ed\u7684TikTok\u7684\u8bdd\uff0c\u5360\u6bd4\u662f63%\uff0c\u7528\u6237\u6bcf\u5929\u5728YouTube\u4e0a\u82b1\u8d3946\u5206\u949f\uff0c\u76f8\u6bd4\u4e4b\u4e0b\uff0cTikTok\u7684\u65f6\u957f\u4e3a37.1\u5206\u949f\/\u5929\uff0c\u6240\u4ee5YouTube\u7684\u89c2\u4f17\u6570\u91cf\u6700\u591a\u4e14\u53c2\u4e0e\u5ea6\u6700\u9ad8\uff1b<\/p>\n\n\n\n<p><strong>1.YouTube Shorts<\/strong><\/p>\n\n\n\n<p>\u5173\u4e8eYouTube \u77ed\u89c6\u9891\uff0cYTS(YouTube Shorts)\u5168\u7403\u6bcf\u65e5\u89c2\u770b\u6b21\u6570\u5df2\u8d85\u8fc750Billion\uff0c\u4e0e2022\u5e74\u76f8\u6bd4\u662f1.6\u500d\uff1b<\/p>\n\n\n\n<p><strong>2. YouTube IN-Feed &amp; YouTube IN-Stream<\/strong><\/p>\n\n\n\n<p>\u5173\u4e8eYouTube\u4fe1\u606f\u6d41&amp;\u63d2\u64ad\u5e7f\u544a\uff0c\u572883%\u7684\u53d7\u8bbf\u8005\u4e2d\uff0c\u5927\u5bb6\u8868\u793a\u5728YouTube\u4e0a\u8d2d\u7269\/\u6d4f\u89c8\u65f6\u4ed6\u4eec\u89c9\u5f97\u81ea\u5df1\u83b7\u5f97\u4e86\u6709\u5173\u4ea7\u54c1\u7684\u6700\u9ad8\u8d28\u91cf\u4fe1\u606f\uff1b<\/p>\n\n\n\n<p><strong>3.Discover\u53d1\u73b0\u5e7f\u544a<\/strong><\/p>\n\n\n\n<p>\u6211\u4eec\u4f1a\u53d1\u73b0\u670966%\u7684\u6d88\u8d39\u8005\u5728Google Feed\u4e0a\u53d1\u73b0\u65b0\u4ea7\u54c1\u6216\u662f\u54c1\u724c<\/p>\n\n\n\n<p><strong>4.Gmail\u5e7f\u544a<\/strong><\/p>\n\n\n\n<p>\u636e\u4e86\u89e3\u4f1a\u670991%\u7684\u7528\u6237\u5728Google Feed\u4e0a\u53d1\u73b0\u65b0\u4ea7\u54c1\u6216\u54c1\u724c\u7684\u6d88\u8d39\u8005\u7acb\u5373\u91c7\u53d6\u4e86\u884c\u52a8\uff01\uff01<\/p>\n\n\n\n<p>Demand Gen \u7ed3\u5408\u4e86Google\u548cYouTube\u63a5\u89e6\u70b9\uff0c\u6765\u5438\u5f15\u6ce8\u610f\u529b\u5e76\u523a\u6fc0\u884c\u52a8\u3002<\/p>\n\n\n\n<p><strong>\u4e8c\u3001\u89e3\u51b3\u65b9\u6848\u7684\u4f18\u52bf<\/strong><\/p>\n\n\n\n<p>Google\u548cYouTube\u53d7\u4f17\u7fa4\u4f53\u89e3\u51b3\u65b9\u6848\u4ee5\u5174\u8da3\u548c\u610f\u56fe\u4e3a\u52a8\u529b\uff0c\u65e8\u5728\u5b9e\u73b0\u60a8\u7684\u6295\u653e\u76ee\u6807<\/p>\n\n\n\n<p>\u8fd9\u91cc\u4e5f\u6765\u603b\u7ed3\u4e86\u4e09\u5927\u4f18\u52bf\uff1a<\/p>\n\n\n\n<p><strong>1.\u66f4\u5927\u7684\u5f71\u54cd\u529b<\/strong><\/p>\n\n\n\n<p>YouTube\u4e0a\u7684\u591a\u79cd\u683c\u5f0f\uff0c\u5305\u62ecShorts\uff0cDiscover\uff0cGmail\uff0c\u53ef\u4ee5\u8986\u76d63B+\u7528\u6237\uff0cShorts\u7684\u5168\u7403\u6bcf\u65e5\u89c2\u770b\u6b21\u6570\u8d85\u8fc750B+<\/p>\n\n\n\n<p><strong>2.\u5b9a\u5236\u5316\u5e7f\u544a\u4f53\u9a8c<\/strong><\/p>\n\n\n\n<p>\u76f8\u4f3c\u53d7\u4f17\uff0cA\/B\u5b9e\u9a8c\uff0c\u65b0\u5e7f\u544a\u8ba1\u5212\u521b\u5efa\uff0c\u4ea7\u54c1\u4fe1\u606f\u6d41\uff0c\u89c6\u9891+\u56fe\u7247\u5e7f\u544a\u5728\u4e00\u4e2a\u5e7f\u544a\u8ba1\u5212\u4e2d\u53ef\u4ee5\u540c\u65f6\u8dd1<\/p>\n\n\n\n<p><strong>3.AI\u8d4b\u80fd\u7684\u7ade\u4ef7\u7b56\u7565\u548c\u6570\u636e\u8861\u91cf<\/strong><\/p>\n\n\n\n<p>Conversion\uff0cValue-based\uff0cMax Clicks bidding\uff0cSearch Lift\uff0cBrand Lift\uff0cConversion Lift\uff0c\u6570\u636e\u9a71\u52a8\u7684\u5f52\u56e0<\/p>\n\n\n\n<p>\u63a5\u4e0b\u6765\u6211\u4eec\u6765\u8ddf\u5927\u5bb6\u540c\u6b65\u4e00\u4e0b\uff1a\u5982\u4f55\u4f7f\u7528\u9700\u6c42\u6316\u6398\u5e7f\u544a\uff0c\u5173\u4e8e\u8fd9\u90e8\u5206\uff0c\u53ef\u4ee5\u5206\u4e09\u5c0f\u8282\u6765\u5206\u4eab\uff1a<\/p>\n\n\n\n<p><strong>Demand Gen Beta Testing Requirements<\/strong><\/p>\n\n\n\n<p><strong>How to set up a Demand Gen Campaign<\/strong><\/p>\n\n\n\n<p><strong>Best Practices Overview<\/strong><\/p>\n\n\n\n<p>\u6211\u4eec\u9488\u5bf9\u6bcf\u4e00\u4e2a\u8fdb\u884c\u8bb2\u89e3\uff1aDemand Gen Beta Requirements \u3002\u8fd9\u91cc\u6709\u4e8c\u4e2a\u9009\u9879\uff1a\u590d\u5236\u793e\u4ea4\u5e7f\u544a\u7684\u8bbe\u7f6e\u548c\u590d\u5236VAC\u8425\u9500\u6d3b\u52a8\u7684\u8bbe\u7f6e\uff0c\u6211\u4eec\u4ece\u53d7\u4ece\uff0c\u9884\u7b97\uff0c\u51fa\u4ef7\uff0c\u521b\u610f\u6765 \u8bf4\u660e\u4e00\u4e0b\uff1a<\/p>\n\n\n\n<p>\u4ece\u7c7b\u4f3c\u7684\u793e\u4ea4\u5e7f\u544a\u4e2d\u8ba1\u5212\u4e2d\u590d\u5236\u53d7\u4f17\uff0c\u8fd0\u884c\u4e0e\u73b0\u6709\u53d1\u73b0\u6d3b\u52a8\u76f8\u540c\u7684\u53d7\u4f17\uff0c\u4e0d\u4f1a\u5bfc\u81f4\u4e8c\u6b21\u7ade\u4ef7<\/p>\n\n\n\n<p>\u5c1d\u8bd5\u4ece\u73b0\u6709\u7684\u884c\u52a8\u89c6\u9891\u5e7f\u544a\u4e2d\u590d\u5236\u53d7\u4f17\u7fa4\u4f53\uff0c\u8fd0\u884c\u4e0e\u73b0\u6709\u89c6\u9891\u884c\u52a8\u5e7f\u544a\u7cfb\u5217\u76f8\u540c\u7684\u53d7\u4f17\u4e0d\u4f1a\u5bfc\u81f4\u5728\u7ade\u4ef7\u4e2d\u4e8c\u6b21\u5b9a\u4ef7<\/p>\n\n\n\n<p>\u603b\u6d4b\u8bd5\u9884\u7b97\uff1a\u5efa\u8bae4\u52306\u5468\u518515000\u7f8e\u5143\u81f350000\u7f8e\u91d1<\/p>\n\n\n\n<p>\u6bcf\u65e5\u9884\u7b97\uff1a\u9884\u671f\u6bcf\u65e5\u5e73\u5747\u6bcf\u6b21\u8f6c\u5316\u8d39\u7528\u768415\u500d<\/p>\n\n\n\n<p>\u5c1d\u8bd5\u4e0e\u793e\u4ea4\u5e7f\u544a\u7cfb\u5217\u7c7b\u4f3c\u7684\u51fa\u4ef7\u6c34\u5e73\uff0c\u5e76\u5c06\u8f6c\u5316\u5f52\u56e0\u7a97\u53e3\u8bbe\u7f6e\u4e3a&lt;28\u5929<\/p>\n\n\n\n<p>\u5c1d\u8bd5\u4e0e\u73b0\u6709\u7684\u884c\u52a8\u89c6\u9891\u5e7f\u544a\u7cfb\u5217\u7c7b\u4f3c\u7684\u51fa\u4ef7\u6c34\u5e73\uff0c\u5e76\u5c06\u8f6c\u5316\u5f52\u56e0\u7a97\u53e3\u8bbe\u7f6e\u4e3a&lt;28\u5929<\/p>\n\n\n\n<p>\u5c1d\u8bd5\u4f7f\u7528\u793e\u4ea4\u5e7f\u544a\u56fe\u7247\u548c\u89c6\u9891\u521b\u610f\u7d20\u6750<\/p>\n\n\n\n<p>\u89c6\u9891\u8d44\u6e90\uff1a\u4f7f\u7528\u73b0\u6709\u89c6\u9891\u884c\u52a8\u5e7f\u544a\u7cfb\u5217\u4e2d\u7684\u76f8\u540c\u8d44\u6e90<\/p>\n\n\n\n<p>\u56fe\u7247\u8d44\u4ea7\uff1a\u4f7f\u7528\u73b0\u6709\u53d1\u73b0\u6d3b\u52a8\u4e2d\u7684\u56fe\u7247\u8d44\u4ea7<\/p>\n\n\n\n<p><strong>\u4e09\u3001\u5173\u4e8e\u5e7f\u544a\u8ba1\u5212\u662f\u5982\u4f55\u8bbe\u7f6e\u7684<\/strong><\/p>\n\n\n\n<p><strong>1.\u9009\u62e9\u60a8\u7684\u8c1f\u76ee\u6807<\/strong>\uff0c\u6211\u4eec\u9996\u5148\u8981\u6e05\u695a\u81ea\u5df1\u5230\u5e95\u60f3\u8981\u4ec0\u4e48\uff1f\u7ebf\u7d22\uff1f\u9500\u91cf\uff1f\u6d41\u91cf\uff1f\u6d3b\u52a8\uff1f<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"581\" height=\"352\" src=\"https:\/\/www.niuniucard.com\/blog\/wp-content\/uploads\/2024\/11\/\u56fe\u72472-11.png\" alt=\"\" class=\"wp-image-3098\" srcset=\"\/blog\/wp-content\/uploads\/2024\/11\/\u56fe\u72472-11.png 581w, \/blog\/wp-content\/uploads\/2024\/11\/\u56fe\u72472-11-300x182.png 300w\" sizes=\"auto, (max-width: 581px) 100vw, 581px\" \/><\/figure>\n\n\n\n<p>\u56fe\u7247\u6765\u6e90\uff1aGoogle Ads<\/p>\n\n\n\n<p><strong>2.\u9009\u62e9\u9700\u6c42\u6316\u6398\u5e7f\u544a<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"595\" height=\"323\" src=\"https:\/\/www.niuniucard.com\/blog\/wp-content\/uploads\/2024\/11\/\u56fe\u72473-12.png\" alt=\"\" class=\"wp-image-3099\" srcset=\"\/blog\/wp-content\/uploads\/2024\/11\/\u56fe\u72473-12.png 595w, \/blog\/wp-content\/uploads\/2024\/11\/\u56fe\u72473-12-300x163.png 300w\" sizes=\"auto, (max-width: 595px) 100vw, 595px\" \/><\/figure>\n\n\n\n<p>\u56fe\u7247\u6765\u6e90\uff1aGoogle Ads<\/p>\n\n\n\n<p><strong>3.\u9009\u62e9\u60a8\u7684\u8f6c\u5316\u76ee\u6807<\/strong>\uff08\u5982\u679c\u60a8\u7684\u5e7f\u544a\u7cfb\u5217\u76ee\u6807\u662f\u8f6c\u5316\uff09<\/p>\n\n\n\n<p><strong>\u505a\u6cd5<\/strong>\uff1a\u53ef\u4ee5\u4e3a\u6bcf\u4e2a\u5e7f\u544a\u7cfb\u5217\u9009\u62e9\u4e00\u4e2a\u8f6c\u5316\u76ee\u6807<\/p>\n\n\n\n<p><strong>\u6ce8\u610f<\/strong>\uff1a\u5982\u679c\u60a8\u7684\u8d26\u6237\u4e2d\u7684\u6ca1\u6709\u8bbe\u7f6e\u8f6c\u5316\u64cd\u4f5c\uff0c\u7cfb\u7edf\u4f1a\u63d0\u793a\u60a8\u8bbe\u7f6e\u65b0\u7684\u8f6c\u5316\u64cd\u4f5c<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"289\" src=\"https:\/\/www.niuniucard.com\/blog\/wp-content\/uploads\/2024\/11\/\u56fe\u72474-12.png\" alt=\"\" class=\"wp-image-3100\" srcset=\"\/blog\/wp-content\/uploads\/2024\/11\/\u56fe\u72474-12.png 624w, \/blog\/wp-content\/uploads\/2024\/11\/\u56fe\u72474-12-300x139.png 300w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><\/figure>\n\n\n\n<p>\u56fe\u7247\u6765\u6e90\uff1aGoogle Ads<\/p>\n\n\n\n<p><strong>4.\u8f93\u5165\u6240\u9700\u7684\u5e7f\u544a\u7cfb\u5217\u8bbe\u7f6e<\/strong><\/p>\n\n\n\n<p>Best Practice\uff1a\u8bbe\u7f6e\u5728\u56fd\u5bb6\u5c42\u9762\uff1b<\/p>\n\n\n\n<p>\u7ade\u4ef7\u7b56\u7565\uff1a<\/p>\n\n\n\n<p>Best Practice\uff1a<\/p>\n\n\n\n<p><strong>1\uff09\u5bf9\u4e8e\u8f6c\u5316\u5e7f\u544a\u7cfb\u5217<\/strong>\uff0c\u4ece\u201c\u6700\u5927\u8f6c\u5316 \u6b21\u6570\u201d\u5f00\u59cb\uff0c\u76f4\u5230\u8fbe\u5230 &gt; 50 \u6b21\u8f6c\u5316\u3002\u7136\u540e\uff0c\u5982\u679c\u60a8\u77e5\u9053\u6240\u9700\u7684 CPA\uff0c\u8bf7\u8003\u8651\u6539\u7528 tCPA\u3002\u5982\u679c\u60a8 \u7684\u8f6c\u5316\u91cf\u5bf9\u4e8e\u60a8\u6240\u9700\u7684 tCPA \u6765 \u8bf4\u592a\u5c0f\uff0c\u8bf7\u63d0\u9ad8\u60a8\u7684 tCPA<\/p>\n\n\n\n<p><strong>2\uff09 \u5bf9\u4e8e\u70b9\u51fb\u5e7f\u544a\u7cfb\u5217\uff0c<\/strong>\u8bf7\u4f7f \u7528\u201c\u6700\u5927\u70b9\u51fb\u6b21\u6570\u201d<\/p>\n\n\n\n<p>Best Practice\uff1a\u5c06\u6bcf\u65e5\u9884\u7b97\u8bbe\u7f6e\u4e3a\u9884\u671f\u6bcf\u65e5\u5e73\u5747\u6bcf\u6b21\u8f6c\u5316\u8d39\u7528\u768415\u500d<\/p>\n\n\n\n<p><strong>\u56db\u3001\u5173\u4e8e\u5e7f\u544a\u7ec4\u53c8\u662f\u5982\u4f55\u8bbe\u7f6e\u7684\u5462<\/strong><\/p>\n\n\n\n<p><strong>1.\u9009\u62e9\u60a8\u7684\u53d7\u4f17<\/strong><\/p>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u6dfb\u52a0\u65b0\u53d7\u4f17\u6216\u9009\u62e9\u5df2\u5efa\u7acb\u7684\u4efb\u4f55\u73b0\u6709\u53d7\u4f17<\/p>\n\n\n\n<p><strong>2.\u4f7f\u7528\u4f18\u5316\u5b9a\u4f4d<\/strong><\/p>\n\n\n\n<p>\u4f18\u5316\u5b9a\u4f4d\u53ef\u5e2e\u52a9\u5e7f\u544a\u5546\u627e\u5230\u53ef\u80fd\u5728\u5176\u5e7f\u544a\u7cfb\u5217\u76ee\u6807\u8303\u56f4\u5185\u8f6c\u5316\u7684\u65b0\u5ba2\u6237\u548c\u76f8\u5173\u5ba2\u6237<\/p>\n\n\n\n<p>\u6ce8\uff1a\u53ef\u4ee5\u968f\u65f6\u6839\u636eKPI\u9009\u62e9\u5f00\u542f\/\u5173\u95ed\u4f18\u5316\u5b9a\u4f4d\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"581\" height=\"353\" src=\"https:\/\/www.niuniucard.com\/blog\/wp-content\/uploads\/2024\/11\/\u56fe\u72475-12.png\" alt=\"\" class=\"wp-image-3101\" srcset=\"\/blog\/wp-content\/uploads\/2024\/11\/\u56fe\u72475-12.png 581w, \/blog\/wp-content\/uploads\/2024\/11\/\u56fe\u72475-12-300x182.png 300w\" sizes=\"auto, (max-width: 581px) 100vw, 581px\" \/><\/figure>\n\n\n\n<p>\u56fe\u7247\u6765\u6e90\uff1aGoogle Ads<\/p>\n\n\n\n<p>\u8ba9\u6211\u4eec\u6765\u770b\u770b\u5e7f\u544a\u7684\u8bbe\u6b65\u9aa4\uff1a<\/p>\n\n\n\n<p><strong>1\uff09\u9009\u62e9\u60a8\u60f3\u8981\u4f7f\u7528\u7684\u5e7f\u544a\u683c\u5f0f<\/strong><\/p>\n\n\n\n<p>\u786e\u5b9a\u597d\u5e7f\u544a\u7684\u683c\u5f0f\uff0c\u63a5\u4e0b\u6765\u5c31\u662f\u6309\u6d41\u7a0b\u7684\u5f15\u5bfc\u8fdb\u884c\u8d44\u6e90\u7684\u63d0\u4f9b\uff1a\u89c6\u9891\u5e7f\u544a\uff0c\u5355\u56fe\u5e7f\u544a\uff0c\u8f6e\u64ad\u56fe\u7247\u5e7f\u544a<\/p>\n\n\n\n<p>Best Practice\uff1a\u6839\u636e\u60a8\u7684\u8bc4\u4f30\u57fa\u51c6\uff0c\u4f7f\u7528\u793e\u4ea4\u5e7f\u544a\u6216\u884c\u52a8\u53f7\u53ec\u89c6\u9891\u5e7f\u544a\u4e2d\u7684\u8d44\u6e90<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"535\" height=\"502\" src=\"https:\/\/www.niuniucard.com\/blog\/wp-content\/uploads\/2024\/11\/\u56fe\u72476-12.png\" alt=\"\" class=\"wp-image-3102\" srcset=\"\/blog\/wp-content\/uploads\/2024\/11\/\u56fe\u72476-12.png 535w, \/blog\/wp-content\/uploads\/2024\/11\/\u56fe\u72476-12-300x281.png 300w\" sizes=\"auto, (max-width: 535px) 100vw, 535px\" \/><\/figure>\n\n\n\n<p>\u56fe\u7247\u6765\u6e90\uff1aGoogle Ads<\/p>\n\n\n\n<p><strong>2.\u5ba1\u6838\u5e76\u63d0\u4ea4\u60a8\u7684\u5e7f\u544a\u8ba1\u5212<\/strong><\/p>\n\n\n\n<p>\u201c\u67e5\u770b\u6d3b\u52a8\u201d\u9875\u9762\u5c06\u4e3a\u60a8\u63d0\u4f9b\u60a8\u9009\u62e9\u7684\u6240\u6709\u8bbe\u7f6e\u7684\u6982\u8ff0\uff0c\u51c6\u5907\u597d\u540e\u8fdb\u884c\u5ba1\u67e5\u5e76\u63d0\u4ea4<\/p>\n\n\n\n<p>\u5e72\u8d27\u6765\u5566\uff0c\u6700\u540e\u6211\u4eec\u6765\u7ed9\u5927\u5bb6\u603b\u7ed3\u4e86\u6700\u4f73\u5b9e\u8df5\uff0c\u6240\u8c13\u6700\u4f73\u5b9e\u8df5\uff0c\u5c31\u662f\u6211\u4eec\u63a8\u8350\u7684\u7b56\u7565\uff0c\u53ef\u786e\u4fdd\u4f60\u7684\u8425\u9500\u5e7f\u544a\u53d6\u5f97\u6210\u529f\uff0c\u8fd9\u4e9b\u6700\u4f73\u5b9e\u8df5\u6db5\u76d6\u8f6c\u5316\u5065\u5eb7\u72b6\u51b5\uff0c\u8425\u9500\u6d3b\u52a8\u7ed3\u6784\uff0c\u51fa\u4ef7\uff0c\u9884\u7b97\u8bbe\u7f6e\uff0c\u521b\u610f\u548c\u53d7\u4f17\uff1b<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"664\" height=\"308\" src=\"https:\/\/www.niuniucard.com\/blog\/wp-content\/uploads\/2024\/11\/\u56fe\u72477-11.png\" alt=\"\" class=\"wp-image-3103\" srcset=\"\/blog\/wp-content\/uploads\/2024\/11\/\u56fe\u72477-11.png 664w, \/blog\/wp-content\/uploads\/2024\/11\/\u56fe\u72477-11-300x139.png 300w\" sizes=\"auto, (max-width: 664px) 100vw, 664px\" \/><\/figure>\n\n\n\n<p>\u56fe\u7247\u6765\u6e90\u7f51\u7edc<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"599\" height=\"376\" src=\"https:\/\/www.niuniucard.com\/blog\/wp-content\/uploads\/2024\/11\/\u56fe\u72478-11.png\" alt=\"\" class=\"wp-image-3104\" srcset=\"\/blog\/wp-content\/uploads\/2024\/11\/\u56fe\u72478-11.png 599w, \/blog\/wp-content\/uploads\/2024\/11\/\u56fe\u72478-11-300x188.png 300w\" sizes=\"auto, (max-width: 599px) 100vw, 599px\" \/><\/figure>\n\n\n\n<p>\u56fe\u7247\u6765\u6e90\u7f51\u7edc<\/p>\n\n\n\n<p>\u5927\u5bb6\u662f\u4e0d\u662f\u9488\u5bf9\u4e0a\u6765\u7684\u5185\u5bb9\uff0c\u5bf9\u4e8e\u8c37\u6b4c\u7684\u65b0\u4ea7\u54c1\u66f4\u6e05\u695a\uff0c\u90a3\u5c31\u5feb\u6765\u6d4b\u8bd5\u5e94\u7528\u8d77\u6765\u5427\uff01\uff01\u5982\u679c\u9700\u8981\u4f7f\u7528\u865a\u62df\u5361\u8fdb\u884c\u8c37\u6b4c\u5e7f\u544a\u6295\u653e\uff0c\u53ef\u4ee5\u9009\u62e94399Pay\u865a\u62df\u5361\u5e73\u53f0\u30024399Pay\u662f\u4e00\u5bb6\u4e13\u95e8\u63d0\u4f9b\u56fd\u9645\u865a\u62df\u4fe1\u7528\u5361\u7684\u5e73\u53f0\uff0c\u53ef\u4ee5\u514dKYC\uff1b\u6709\u5174\u8da3\u7684\u670b\u53cb\u53ef\u4ee5\u6dfb\u52a0\u5ba2\u670dTG\uff08@dabai717\uff09\u8fdb\u884c\u4e86\u89e3\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u76f8\u4fe1\u4ece\u53bb\u5e74\u5f00\u59cb\uff0c\u5f88\u591a\u7684\u5c0f\u4f19\u4f34\u5c31\u5f00\u59cb\u63a5\u89e6\u8fd9\u4e2a\u4ea7\u54c1\uff0c\u4f46\u662f\u5177\u4f53\u7684\u4ea7\u54c1\u4ecb\u7ecd\u548c\u6295\u653e\u6307\u5357\u4e0d\u77e5\u9053\u5927\u5bb6\u662f\u5426\u6e05\u695a\u3002 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