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class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"493\" src=\"https:\/\/www.niuniucard.com\/blog\/wp-content\/uploads\/2024\/11\/\u56fe\u724711-10-1024x493.png\" alt=\"\" class=\"wp-image-3022\" srcset=\"\/blog\/wp-content\/uploads\/2024\/11\/\u56fe\u724711-10-1024x493.png 1024w, \/blog\/wp-content\/uploads\/2024\/11\/\u56fe\u724711-10-300x144.png 300w, \/blog\/wp-content\/uploads\/2024\/11\/\u56fe\u724711-10-768x370.png 768w, \/blog\/wp-content\/uploads\/2024\/11\/\u56fe\u724711-10.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" 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class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"936\" height=\"540\" src=\"https:\/\/www.niuniucard.com\/blog\/wp-content\/uploads\/2024\/11\/\u56fe\u724712-10.png\" alt=\"\" class=\"wp-image-3023\" srcset=\"\/blog\/wp-content\/uploads\/2024\/11\/\u56fe\u724712-10.png 936w, \/blog\/wp-content\/uploads\/2024\/11\/\u56fe\u724712-10-300x173.png 300w, \/blog\/wp-content\/uploads\/2024\/11\/\u56fe\u724712-10-768x443.png 768w\" sizes=\"auto, (max-width: 936px) 100vw, 936px\" \/><\/figure>\n\n\n\n<p>2009\u5e74\uff0c\u8c37\u6b4c\u4f5c\u4ef77.5\u4ebf\u7f8e\u5143\u6536\u8d2d\u4e86\u79fb\u52a8\u5e7f\u544a\u5e73\u53f0AdMob\uff0c\u8fd9\u8ba9\u8c37\u6b4c\u7684\u5e7f\u544a\u7f51\u7edc\u4ecePC\u7f51\u7ad9\uff0c\u6269\u5c55\u5230\u79fb\u52a8\u7aef\u7f51\u9875\uff1b<\/p>\n\n\n\n<p>2010\u5e74\uff0c\u6536\u8d2d\u4e86DSP\uff08\u9700\u6c42\u65b9\u5e73\u53f0\uff09Invite&nbsp;Media\uff0c\u5c06\u5176\u4e0e\u81ea\u5df1DSP\u6280\u672f\u6574\u5408\uff0c\u63a8\u51fa\u4e86Display&nbsp;&amp;&nbsp;Video&nbsp;360\uff08\u5f53\u65f6\u79f0\u4e3a\u201cDoubleClick&nbsp;Bid&nbsp;Manager\u201d\uff09\uff0c\u8fd9\u4f7f\u5f97\u8c37\u6b4c\u80fd\u591f\u5438\u5f15\u66f4\u591a\u5927\u578b\u7684\u5e7f\u544a\u5ba2\u6237\u548c\u5e7f\u544a\u4ee3\u7406\u673a\u6784&nbsp;\u3002<\/p>\n\n\n\n<p>2011\u5e74\uff0c\u65a5\u8d444\u4ebf\u7f8e\u5143\u6536\u8d2d\u4e86SSP\uff08\u4f9b\u5e94\u65b9\u5e73\u53f0\uff09AdMeld\uff0c\u4e24\u5e74\u540e\u5c06\u5176\u6280\u672f\u6574\u5408\u5230\u8c37\u6b4c\u7684\u5e7f\u544a\u4ea4\u6613\u5e73\u53f0AdX\u4e2d\uff0c\u968f\u540e\u5173\u95ed\u4e86\u8fd9\u5bb6\u516c\u53f8\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e9b\u6536\u8d2d\u6700\u7ec8\u90fd\u901a\u8fc7\u4e86\u7f8e\u56fd\u548c\u6b27\u76df\u7684\u53cd\u5784\u65ad\u76d1\u7ba1\u5ba1\u67e5\u3002\u85c9\u6b64\uff0c\u8c37\u6b4c\u521d\u6b65\u5b8c\u6210\u4e86\u5728\u7ebf\u5e7f\u544a\u9886\u57df\u7684\u5e03\u5c40\uff0c\u5960\u5b9a\u4e86\u5728\u7ebf\u5e7f\u544a\u9500\u552e\u6d41\u7a0b\u7684\u57fa\u7840\u8bbe\u65bd\uff0c\u4e14\u6bcf\u4e2a\u94fe\u8def\u90fd\u662f\u5e02\u573a\u7684\u7edd\u5bf9\u9886\u5bfc\u8005\u3002<\/p>\n\n\n\n<h2 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class=\"wp-block-heading\"><strong>03 \u5a01\u80c1\uff1aHeader Bidding\u7684\u5d1b\u8d77<\/strong><strong><\/strong><\/h2>\n\n\n\n<p>\u67d04A\u5e7f\u544a\u516c\u53f8\u7684\u603b\u7ecf\u7406\u76f4\u8a00\uff1a\u6211\u4eec\u7684\u5e7f\u544a\u8d39\u88ab\u8c37\u6b4c\u7ed1\u67b6\u4e86\u3002<\/p>\n\n\n\n<p>\u4e8e\u662f\u5e7f\u544a\u4e3b\u548c\u5e7f\u544a\u516c\u53f8\u8fbe\u6210\u4e86\u7a7a\u524d\u7684\u56e2\u7ed3\uff0c\u4e00\u573a\u5e7f\u544a\u4e1a\u548c\u8c37\u6b4c\u7684\u535a\u5f08\u62c9\u5f00\u4e86\u5927\u5e55\u3002<\/p>\n\n\n\n<p>2015\u5e74\uff0c\u5e7f\u544a\u5546\u627e\u5230\u4e86\u4e00\u79cd\u5de7\u5999\u7684\u65b9\u6cd5\u6765\u6446\u8131\u8c37\u6b4c\u5bf9\u5e7f\u544a\u6536\u5165\u7684\u5784\u65ad\uff1aHeader&nbsp;Bidding\uff08\u6807\u5934\u7ade\u4ef7\uff0c\u4e5f\u8bd1\u4f5c\u5934\u90e8\u7ade\u4ef7\uff09\u3002<\/p>\n\n\n\n<p>\u5728\u6b64\u4e4b\u524d\uff0c\u5e7f\u544a\u8be2\u4ef7\u7684\u8fc7\u7a0b\u662f\u7011\u5e03\u6d41\u6a21\u5f0f\uff1a\u5a92\u4f53\u53d1\u51fa\u5e7f\u544a\u8bf7\u6c42\u540e\uff0c\u4f1a\u4f9d\u7167\u5e7f\u544a\u7f51\u7edc\uff08AD&nbsp;Network\uff09\u7684\u6743\u91cd\u4ece\u4e0a\u5230\u4e0b\u4e00\u4e00\u8fdb\u884c\u8bf7\u6c42\uff0c\u5982\u679c\u6743\u91cd\u66f4\u9ad8\u7684\u5e7f\u544a\u5e73\u53f0\u65e0\u6cd5\u586b\u5145\u5e7f\u544a\uff0c\u5c31\u4f1a\u5411\u4e0b\u4f20\u5bfc\uff0c\u8be2\u95ee\u6743\u91cd\u66f4\u4f4e\u7684\u5e7f\u544a\u6765\u83b7\u5f97\u586b\u5145\u5e7f\u544a\u4f4d\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"411\" src=\"https:\/\/www.niuniucard.com\/blog\/wp-content\/uploads\/2024\/11\/\u56fe\u724714-9-1024x411.png\" alt=\"\" class=\"wp-image-3025\" srcset=\"\/blog\/wp-content\/uploads\/2024\/11\/\u56fe\u724714-9-1024x411.png 1024w, \/blog\/wp-content\/uploads\/2024\/11\/\u56fe\u724714-9-300x120.png 300w, \/blog\/wp-content\/uploads\/2024\/11\/\u56fe\u724714-9-768x308.png 768w, \/blog\/wp-content\/uploads\/2024\/11\/\u56fe\u724714-9.png 1034w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" 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class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"545\" height=\"382\" src=\"https:\/\/www.niuniucard.com\/blog\/wp-content\/uploads\/2024\/11\/\u56fe\u724715-9.png\" alt=\"\" class=\"wp-image-3026\" srcset=\"\/blog\/wp-content\/uploads\/2024\/11\/\u56fe\u724715-9.png 545w, \/blog\/wp-content\/uploads\/2024\/11\/\u56fe\u724715-9-300x210.png 300w\" sizes=\"auto, (max-width: 545px) 100vw, 545px\" 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\u7edd\u5730\u4e4b\u84dd\uff1aFacebook\u7684\u5012\u6208<\/strong><strong><\/strong><\/h2>\n\n\n\n<p>\u597d\u666f\u4e0d\u957f\uff0c\u5f53\u76df\u519b\u4e0e\u8c37\u6b4c\u5e7f\u544a\u7684\u51b3\u6218\u4e00\u89e6\u5373\u53d1\u4e4b\u9645\uff0c\u620f\u5267\u6027\u7684\u8f6c\u6298\u53d1\u751f\u4e86\u2014\u2014\u300c\u5e26\u5934\u5927\u54e5\u300d\u6539\u53d8\u884c\u8fdb\u65b9\u5411\uff0c\u5c06\u70ae\u53e3\u7f13\u7f13\u8f6c\u52a8\uff0c\u5bf9\u51c6\u4e86\u76df\u519b\u540c\u4f34\u3002<\/p>\n\n\n\n<p>Facebook\u5012\u6208\u4e86\uff01\u5b83\u52a0\u5165\u4e86\u8c37\u6b4c\u7684\u9635\u8425\uff0c\u8fd9\u4e00\u5e55\u4eff\u4f5b\u76f4\u63a5\u4ece\u94f6\u5e55\u4e0a\u7684\u7ecf\u5178\u7535\u5f71\u4e2d\u8dc3\u7136\u800c\u51fa\uff1a\u201c\u4ece\u4eca\u5f80\u540e\uff0c\u6211\u4eec\u5c06\u5171\u4eab\u8fd9\u7247\u661f\u7a7a\u3002\u201d<\/p>\n\n\n\n<p>Facebook\u7684\u5012\u6208\u662f\u8c37\u6b4c\u5229\u8bf1\u7684\u7ed3\u679c\u3002<\/p>\n\n\n\n<p>Facebook\u4e0d\u4ec5\u662f\u5927\u578b\u5e7f\u544a\u5e73\u53f0\uff0c\u4e5f\u5e7f\u544a\u4e1a\u7684\u5927\u91d1\u4e3b\u30022017\u5e74\u5176\u5e7f\u544a\u8425\u6536\u5c06\u8fd1400\u4ebf\u7f8e\u5143\uff0c\u800c\u8425\u9500\u8d39\u7528\u5c31\u670947\u4ebf\u3002\u5b83\u5bf9Header&nbsp;Bidding\u6a21\u5f0f\u7684\u652f\u6301\u4ee4\u8c37\u6b4c\u6df1\u611f\u62c5\u5fe7\u3002\u8c37\u6b4c\u610f\u8bc6\u5230\uff0c\u9700\u8981\u4e0d\u60dc\u4e00\u5207\u4ee3\u4ef7\u8ba9Facebook\u9000\u51fa\u6218\u4e89\uff0c\u4e0e\u81ea\u5df1\u7ad9\u5728\u4e00\u8d77\u3002<\/p>\n\n\n\n<p>\u4e8e\u662f\u88ab\u300a\u7ebd\u7ea6\u65f6\u62a5\u300b\u79f0\u4e4b\u4e3a\uff1a\u300c\u8c37\u6b4c\u5e7f\u544a\u5784\u65ad\u884c\u4e3a\u5dc5\u5cf0\u300d\u7684Jedi&nbsp;Blue\u2014\u2014\u7edd\u5730\u4e4b\u84dd\u8ba1\u5212\u8bde\u751f\u4e86\u3002<\/p>\n\n\n\n<p>\u300c\u7edd\u5730\u4e4b\u84dd\u300d\u8ba1\u5212\u7684\u540d\u5b57\uff0c\u662f\u5bf9\u300a\u661f\u7403\u5927\u6218\u300b\u7cfb\u5217\u7535\u5f71\u7684\u5f15\u7528\uff0c\u636e\u5a92\u4f53\u63a8\u6d4b\u4e0e\u84dd\u76ae\u80a4\u7edd\u5730\u6b66\u58eb\u827e\u62c9\u00b7\u585e\u5e93\u62c9\u6709\u5173\uff0c\u5979\u88ab\u5fe0\u8bda\u4e8e\u65b0\u79e9\u5e8f\u7684\u514b\u9686\u4eba\u6307\u6325\u5b98\u5e03\u83b1\u80cc\u53db\u5e76\u6740\u5bb3\u3002\u8c37\u6b4c\u7528\u4e00\u4e2a\u5173\u4e8e\u80cc\u53db\u7684\u6545\u4e8b\u6765\u547d\u540d\u8fd9\u6b21\u7684\u4ea4\u6613\uff0c\u5176\u4e2d\u7684\u8bbd\u523a\u610f\u5473\u4e0d\u8a00\u800c\u55bb\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/www.niuniucard.com\/blog\/wp-content\/uploads\/2024\/11\/\u56fe\u724716-9-1024x640.png\" alt=\"\" class=\"wp-image-3027\" srcset=\"\/blog\/wp-content\/uploads\/2024\/11\/\u56fe\u724716-9-1024x640.png 1024w, \/blog\/wp-content\/uploads\/2024\/11\/\u56fe\u724716-9-300x188.png 300w, \/blog\/wp-content\/uploads\/2024\/11\/\u56fe\u724716-9-768x480.png 768w, \/blog\/wp-content\/uploads\/2024\/11\/\u56fe\u724716-9.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" 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class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"470\" height=\"432\" src=\"https:\/\/www.niuniucard.com\/blog\/wp-content\/uploads\/2024\/11\/\u56fe\u724717-9.png\" alt=\"\" class=\"wp-image-3028\" srcset=\"\/blog\/wp-content\/uploads\/2024\/11\/\u56fe\u724717-9.png 470w, \/blog\/wp-content\/uploads\/2024\/11\/\u56fe\u724717-9-300x276.png 300w\" sizes=\"auto, (max-width: 470px) 100vw, 470px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>06 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