{"id":2605,"date":"2024-11-06T11:46:23","date_gmt":"2024-11-06T03:46:23","guid":{"rendered":"https:\/\/www.niuniucard.com\/blog\/?p=2605"},"modified":"2024-11-06T11:46:23","modified_gmt":"2024-11-06T03:46:23","slug":"%e6%8b%89%e7%be%8e%e7%94%b5%e5%95%86%e5%b8%82%e5%9c%ba%e5%8d%b3%e5%b0%86%e8%bf%8e%e6%9d%a5%e5%85%a8%e5%b9%b4%e6%9c%80%e5%a4%a7%e9%94%80%e5%94%ae%e6%97%ba%e5%ad%a3%ef%bc%8c%e4%b8%ad%e5%9b%bd%e5%8d%96","status":"publish","type":"post","link":"\/blog\/archives\/2605","title":{"rendered":"\u62c9\u7f8e\u7535\u5546\u5e02\u573a\u5373\u5c06\u8fce\u6765\u5168\u5e74\u6700\u5927\u9500\u552e\u65fa\u5b63\uff0c\u4e2d\u56fd\u5356\u5bb6\u51c6\u5907\u597d\u4e86\u5417\uff1f"},"content":{"rendered":"\n<p>\u62c9\u7f8e\u7535\u5546\u5e02\u573a\u5373\u5c06\u8fce\u67652024\u5e74\u5c3e\u7684\u9500\u552e\u65fa\u5b63\uff0c\u8fd9\u7ed9\u4e2d\u56fd\u5356\u5bb6\u5e26\u6765\u4e86\u4e30\u5bcc\u7684\u673a\u9047\u4e0e\u6311\u6218\u3002\u6211\u4eec\u7279\u522b\u9080\u8bf7\u4e86\u62c9\u7f8e\u7535\u5546\u5e73\u53f0nocnoc\uff0c\u5168\u9762\u5206\u6790\u62c9\u7f8e\u7535\u5546\u5e02\u573a\u7684\u73b0\u72b6\u3001\u91cd\u70b9\u5173\u6ce8\u7684\u5e02\u573a\u3001\u5373\u5c06\u5230\u6765\u7684\u8425\u9500\u8282\u70b9\u4ee5\u53ca\u5356\u5bb6\u5982\u4f55\u6709\u6548\u51c6\u5907\u3002<\/p>\n\n\n\n<p>1.&nbsp;<strong>\u62c9\u7f8e\u7535\u5546\u5e02\u573a\u6982\u89c8<\/strong><\/p>\n\n\n\n<p>\u62c9\u7f8e\u5730\u533a\u7684\u7535\u5546\u5e02\u573a\u5728\u8fc7\u53bb\u51e0\u5e74\u4e2d\u53d6\u5f97\u4e86\u663e\u8457\u589e\u957f\uff0c\u6839\u636eMorgan Stanley\u7684\u6570\u636e\uff0c2023\u5e74\u7684\u4ea4\u6613\u91cf\u8fbe5090\u4ebf\u7f8e\u5143\uff0c\u9884\u8ba1\u52302026\u5e74\u5c06\u589e\u81f39230\u4ebf\u7f8e\u5143\u3002<\/p>\n\n\n\n<p>\u5728\u62c9\u7f8e\uff0c\u6211\u4eec\u53ef\u4ee5\u91cd\u70b9\u5173\u6ce8\u8fd95\u4e2a\u5e02\u573a\uff1a<\/p>\n\n\n\n<p>\u25cf&nbsp;<strong>\u5df4\u897f\uff1a<\/strong>\u5df4\u897f\u662f\u62c9\u7f8e\u5730\u533a\u6700\u5927\u7684\u7535\u5546\u5e02\u573a\uff0c\u6839\u636e\u5df4\u897f\u7535\u5b50\u5546\u52a1\u534f\u4f1a\u7684\u6570\u636e\uff0c\u9884\u8ba12024\u5e74\u5e02\u573a\u89c4\u6a21\u5c06\u8fbe\u5230419\u4ebf\u7f8e\u5143\uff0c\u5360\u6574\u4e2a\u62c9\u7f8e\u7535\u5546\u5e02\u573a\u7ea629%\u3002\u968f\u7740\u4e92\u8054\u7f51\u666e\u53ca\u7387\u7684\u63d0\u9ad8\u548c\u4e2d\u4ea7\u9636\u7ea7\u7684\u58ee\u5927\uff0c\u5df4\u897f\u7684\u7535\u5546\u6d88\u8d39\u8005\u6570\u91cf\u9884\u8ba1\u5c06\u57282026\u5e74\u7a81\u78341\u4ebf\u5927\u5173\u3002<\/p>\n\n\n\n<p>\u25cf&nbsp;<strong>\u58a8\u897f\u54e5\uff1a<\/strong>\u6392\u540d\u7b2c\u4e8c\uff0c\u9884\u8ba12024\u5e74\u7535\u5546\u6536\u5165\u8d85\u8fc7340\u4ebf\u7f8e\u5143\uff0c\u5e74\u8f7b\u7684\u6d88\u8d39\u7fa4\u4f53\u548c\u65e5\u76ca\u589e\u957f\u7684\u4e92\u8054\u7f51\u7528\u6237\u4e3a\u5176\u7535\u5546\u53d1\u5c55\u63d0\u4f9b\u4e86\u5f3a\u52b2\u52a8\u529b\u3002<\/p>\n\n\n\n<p>\u25cf&nbsp;<strong>\u667a\u5229<\/strong>\uff1a\u662f\u62c9\u7f8e\u7535\u5546\u589e\u957f\u6700\u5feb\u7684\u56fd\u5bb6\u4e4b\u4e00\uff0c\u9884\u8ba12024\u5e74\u5e02\u573a\u89c4\u6a21\u5c06\u8fbe\u523060\u4ebf\u7f8e\u5143\u3002\u667a\u5229\u62e5\u6709\u8f83\u9ad8\u7684\u4e92\u8054\u7f51\u666e\u53ca\u7387\u548c\u6d88\u8d39\u80fd\u529b\uff0c\u662f\u62c9\u7f8e\u5730\u533a\u6700\u5177\u8d2d\u4e70\u529b\u7684\u53d1\u8fbe\u56fd\u5bb6\u3002\u5e74\u4eba\u5747<\/p>\n\n\n\n<p>\u25cf&nbsp;<strong>\u54e5\u4f26\u6bd4\u4e9a\uff1a<\/strong>\u7535\u5546\u5e02\u573a\u6b63\u5728\u84ec\u52c3\u53d1\u5c55\uff0c\u4e5f\u662f\u62c9\u7f8e\u7b2c\u4e09\u5927\u4eba\u53e3\u5e02\u573a\u9884\u8ba1\u52302027\u5e74\u5c06\u8fbe\u5230145\u4ebf\u7f8e\u5143\u3002\u968f\u7740\u7ecf\u6d4e\u589e\u957f\u548c\u4e2d\u4ea7\u9636\u7ea7\u6269\u5927\uff0c\u5728\u7ebf\u8d2d\u7269\u9010\u6e10\u6210\u4e3a\u4e3b\u6d41\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"903\" height=\"504\" src=\"https:\/\/www.niuniucard.com\/blog\/wp-content\/uploads\/2024\/11\/\u56fe\u72471-3.png\" alt=\"\" class=\"wp-image-2606\" srcset=\"\/blog\/wp-content\/uploads\/2024\/11\/\u56fe\u72471-3.png 903w, \/blog\/wp-content\/uploads\/2024\/11\/\u56fe\u72471-3-300x167.png 300w, \/blog\/wp-content\/uploads\/2024\/11\/\u56fe\u72471-3-768x429.png 768w\" sizes=\"auto, (max-width: 903px) 100vw, 903px\" \/><\/figure>\n\n\n\n<p>2.&nbsp;<strong>\u5e74\u5e95\u91cd\u70b9\u7535\u5546\u8425\u9500\u8282\u70b9<\/strong><\/p>\n\n\n\n<p>1.&nbsp;Buen Fin\uff08\u7f8e\u597d\u5468\u672b\uff09\uff1a11\u670815\u65e5\u81f318\u65e5\uff0c\u58a8\u897f\u54e5\u6700\u91cd\u8981\u7684\u8d2d\u7269\u8282\u4e4b\u4e00\u3002\u7c7b\u4f3c\u4e8e\u7f8e\u56fd\u7684\u9ed1\u8272\u661f\u671f\u4e94\uff0c\u8bb8\u591a\u7535\u5546\u5e73\u53f0\u548c\u96f6\u552e\u5546\u90fd\u4f1a\u63a8\u51fa\u5927\u5e45\u6298\u6263\u548c\u4fc3\u9500\u6d3b\u52a8\u3002<\/p>\n\n\n\n<p>1.&nbsp;&nbsp;&nbsp;<strong>\u5e02\u573a\u673a\u4f1a<\/strong><strong>\u5feb\u901f\u589e\u957f\u7684\u9500\u552e\u989d\uff1a<\/strong>\u6839\u636e\u58a8\u897f\u54e5\u5728\u7ebf\u9500\u552e\u534f\u4f1a\uff08AMVO\uff09\u7684\u6570\u636e\uff0c2022\u5e74El Buen Fin\u671f\u95f4\u7684\u603b\u9500\u552e\u989d\u8fbe\u523069.2\u4ebf\u7f8e\u5143\u30022023\u5e74\uff0c\u7ebf\u4e0a\u96f6\u552e\u9500\u552e\u989d\u5728\u6d3b\u52a8\u671f\u95f4\u540c\u6bd4\u589e\u957f\u4e8623.7%\uff0c\u7279\u522b\u662f\u7535\u5b50\u4ea7\u54c1\u548c\u65f6\u5c1a\u4ea7\u54c1\u7684\u9500\u552e\u8868\u73b0\u5c24\u4e3a\u7a81\u51fa\u3002<\/p>\n\n\n\n<p>2.&nbsp;<strong>\u5e7f\u6cdb\u7684\u6d88\u8d39\u8005\u57fa\u7840\uff1a<\/strong>2022\u5e74\uff0c60%\u7684\u4e92\u8054\u7f51\u7528\u6237\u5728El Buen Fin\u671f\u95f4\u8fdb\u884c\u4e86\u8d2d\u7269\u3002\u6d88\u8d39\u8005\u9009\u62e9\u5728\u7ebf\u8d2d\u7269\u7684\u4e3b\u8981\u539f\u56e0\u662f\u8282\u7701\u65f6\u95f4\u548c\u907f\u514d\u524d\u5f80\u5b9e\u4f53\u5e97\uff0c\u540c\u65f6\u4eab\u53d7\u72ec\u5bb6\u6298\u6263\u548c\u66f4\u591a\u6837\u5316\u7684\u5546\u54c1\u9009\u62e9\u3002<\/p>\n\n\n\n<p>2.&nbsp;\u9ed1\u8272\u661f\u671f\u4e94\uff08Black Friday\uff09\uff1a11\u670829\u65e5\uff0c\u5168\u7403\u8303\u56f4\u5185\u7684\u6700\u5927\u8d2d\u7269\u8282\u4e4b\u4e00\u3002\u62c9\u7f8e\u6d88\u8d39\u8005\u5bf9\u9ed1\u4e94\u7684\u70ed\u60c5\u9010\u5e74\u9ad8\u6da8\uff0c\u8bb8\u591a\u7535\u5546\u5e73\u53f0\u4f1a\u63d0\u524d\u6570\u5468\u5f00\u59cb\u9884\u70ed\u6d3b\u52a8\u3002<\/p>\n\n\n\n<p>1.&nbsp;&nbsp;&nbsp;<strong>\u5e02\u573a\u673a\u4f1a<\/strong><\/p>\n\n\n\n<p><strong>GMV\u6301\u7eed\u589e\u957f<\/strong>\uff1a\u5728\u4e0d\u540c\u7684\u62c9\u7f8e\u56fd\u5bb6\u5e02\u573a\uff0c\u9ed1\u4e94GMV\u5747\u6301\u7eed\u589e\u957f\u3002<\/p>\n\n\n\n<p>\u25a0&nbsp;\u5982\u5728<strong>\u58a8\u897f\u54e5<\/strong>\uff0c2021\u5e7411\u6708\u7684\u5728\u7ebf\u9500\u552e\u989d\u6bd42020\u5e74\u589e\u957f\u4e8645%\u3002\u5728\u5df4\u897f\uff0c\u5c3d\u7ba1\u9762\u4e34\u9ad8\u901a\u80c0\u538b\u529b\uff0c2021\u5e74\uff0c<strong>\u5df4\u897f<\/strong>\u9ed1\u4e94\u9500\u552e\u989d\u4f9d\u7136\u6bd42020\u5e74\u589e\u957f\u4e865%\u30022021\u5e74\uff0c\u5df4\u897f\u6d88\u8d39\u8005\u7684\u5728\u7ebf\u6d88\u8d39\u6bd42020\u5e74\u589e\u52a0\u4e8616%\uff1b<\/p>\n\n\n\n<p>2.&nbsp;<strong>\u6d88\u8d39\u8005\u8ba4\u77e5\u5ea6\u548c\u8d2d\u4e70\u610f\u613f\u9ad8<\/strong>\uff1a<\/p>\n\n\n\n<p>\u25a0&nbsp;\u6bcf\u5e74\u62c9\u7f8e\u4e3b\u8981\u7535\u5546\u5e73\u53f0\u90fd\u4f1a\u5f00\u5c55\u6709\u6548\u7684\u8425\u9500\u6d3b\u52a8\uff0c\u63d0\u9ad8\u6d88\u8d39\u8005\u5bf9\u9ed1\u8272\u661f\u671f\u4e94\u7684\u8ba4\u77e5\uff0c\u5e76\u901a\u8fc7\u5728\u7ebf\u6e20\u9053\u589e\u52a0\u8d2d\u4e70\u610f\u613f\u3002<\/p>\n\n\n\n<p>\u25a0&nbsp;2021\u5e74\uff0c<strong>\u5df4\u897f98%\u7684\u6d88\u8d39\u8005\u77e5\u9053\u9ed1\u8272\u661f\u671f\u4e94<\/strong>\uff0c\u5176\u4e2d\u7ea665%\u7684\u4eba\u6709\u5728\u7ebf\u8d2d\u7269\u7684\u4e60\u60ef\u3002<\/p>\n\n\n\n<p>\u25a0&nbsp;\u5728\u5176\u4ed6\u62c9\u7f8e\u56fd\u5bb6\uff0c\u6d88\u8d39\u8005\u7684<strong>\u8d2d\u4e70\u610f\u613f\u4e5f\u8fbe\u523050%-70%<\/strong>\uff0c\u8fd9\u662f\u4e00\u4e2a\u975e\u5e38\u9ad8\u7684\u6bd4\u4f8b\u3002<\/p>\n\n\n\n<p>3.&nbsp;\u5723\u8bde\u8282\uff1a12\u670825\u65e5\uff0c\u662f\u62c9\u7f8e\u5730\u533a\u6700\u91cd\u8981\u7684\u8282\u65e5\u4e4b\u4e00\u3002\u6d88\u8d39\u8005\u4f1a\u8d2d\u4e70\u793c\u7269\u548c\u5bb6\u5ead\u7528\u54c1\uff0c\u7535\u5546\u5e73\u53f0\u4e5f\u4f1a\u63a8\u51fa\u5404\u79cd\u5723\u8bde\u4fc3\u9500\u6d3b\u52a8\u3002<\/p>\n\n\n\n<p>1.&nbsp;&nbsp;&nbsp;<strong>\u5e02\u573a\u673a\u4f1a<\/strong><strong>\u793c\u7269\u8d2d\u4e70\u7684\u9ad8\u9700\u6c42\u65f6\u671f\uff1a<\/strong>\u5fb7\u52e42021\u5e74\u8c03\u67e5\u663e\u793a\u5927\u591a\u6570\u62c9\u4e01\u7f8e\u6d32\u4eba\u4f18\u5148\u8d2d\u4e70\u5723\u8bde\u793c\u7269\uff0c\u800c\u4e0d\u662f\u8ba1\u5212\u5723\u8bde\u665a\u9910\u6216\u51b3\u5b9a\u665a\u4e0a\u7684\u7740\u88c5\u3002\u8c03\u67e5\u8fd8\u663e\u793a\uff0c\u62c9\u4e01\u7f8e\u6d32\u6d88\u8d39\u8005\u5e73\u5747\u8d2d\u4e704-5\u4efd\u793c\u7269\uff0c\u8d85\u8fc733%\u7684\u4eba\u901a\u5e38\u8d2d\u4e70\u8d85\u8fc76\u4efd\u793c\u7269\uff0c\u53ea\u67093%\u7684\u4eba\u4e0d\u8d2d\u4e70\u793c\u7269\u3002<\/p>\n\n\n\n<p>2.&nbsp;<strong>\u9ad8\u6d88\u8d39\u91d1\u989d<\/strong>\uff1a\u6bcf\u4efd\u793c\u7269\u7684\u5e73\u5747\u4ef7\u503c\u572816-31\u7f8e\u5143\u4e4b\u95f4\uff0c\u56e0\u6b64\u62c9\u4e01\u7f8e\u6d32\u4eba\u5728\u5723\u8bde\u793c\u7269\u4e0a\u7684\u5e73\u5747\u652f\u51fa\u572864\u5230155\u7f8e\u5143\u4e4b\u95f4\u3002<\/p>\n\n\n\n<p>3.&nbsp;<strong>\u73a9\u5177\u4e0e\u6e38\u620f\u662f\u70ed\u95e8\u54c1\u7c7b<\/strong>\uff1a\u6700\u53d7\u6b22\u8fce\u7684\u7c7b\u522b\u662f\u73a9\u5177\u548c\u6e38\u620f\uff0c\u5c24\u5176\u662f<strong>\u89c6\u9891\u6e38\u620f\u3001\u6559\u80b2\u73a9\u5177\u548c\u77e5\u540d\u54c1\u724c\u7684\u5a03\u5a03<\/strong>\u3002\u7531\u4e8e\u5723\u8bde\u8282\u5728\u590f\u5b63\u5e86\u795d\uff0c<strong>\u6237\u5916\u6e38\u620f\u548c\u6c99\u6ee9\u6e38\u620f<\/strong>\u4e5f\u975e\u5e38\u53d7\u6b22\u8fce\u3002<\/p>\n\n\n\n<p>3.&nbsp;<strong>\u4e2d\u56fd\u5356\u5bb6\u5982\u4f55\u51c6\u5907<\/strong><\/p>\n\n\n\n<p>1.&nbsp;<strong>\u53cd\u5b63\u9ed1\u4e94\uff1a\u6ee1\u8db3\u53cd\u5b63\u4ea7\u54c1\u9700\u6c42<\/strong><\/p>\n\n\n\n<p>\u5728\u62c9\u7f8e\uff0c\u9ed1\u4e94\u4e0d\u4ec5\u4ec5\u662f\u4e00\u4e2a\u8d2d\u7269\u8282\uff0c\u66f4\u662f\u4e00\u4e2a\u53cd\u5b63\u8282\u4fc3\u9500\u7684\u673a\u4f1a\u3002\u7531\u4e8e\u5357\u534a\u7403\u7684\u5b63\u8282\u4e0e\u5317\u534a\u7403\u76f8\u53cd\uff0c\u62c9\u7f8e\u56fd\u5bb6\u5728\u9ed1\u4e94\u671f\u95f4\u6b63\u503c\u590f\u5b63\u7684\u5f00\u59cb\u3002\u56e0\u6b64\uff0c\u5356\u5bb6\u53ef\u4ee5\u63a8\u51fa\u590f\u5b63\u670d\u88c5\u3001\u6cf3\u88c5\u53ca\u6237\u5916\u7528\u54c1\u7b49\u4ea7\u54c1\uff0c\u4ee5\u5438\u5f15\u6d88\u8d39\u8005\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u5df4\u897f\u548c\u963f\u6839\u5ef7\u7684\u6d88\u8d39\u8005\u5728\u8fd9\u4e2a\u65f6\u5019\u4f1a\u79ef\u6781\u8d2d\u4e70\u4e0e\u6d77\u6ee9\u76f8\u5173\u7684\u5546\u54c1\uff0c\u8fd9\u4e3a\u4e2d\u56fd\u5356\u5bb6\u63d0\u4f9b\u4e86\u4e30\u5bcc\u7684\u4ea7\u54c1\u9009\u62e9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