{"id":1502,"date":"2024-09-19T15:28:19","date_gmt":"2024-09-19T07:28:19","guid":{"rendered":"https:\/\/www.niuniucard.com\/blog\/?p=1502"},"modified":"2024-09-19T15:28:19","modified_gmt":"2024-09-19T07:28:19","slug":"%e7%82%ba%e4%bb%80%e9%ba%bcai%e5%9c%a8%e5%bb%a3%e5%91%8a%e6%8a%95%e6%94%be%e4%b8%8a%e5%8f%97%e8%bf%bd%e6%8d%a7%ef%bc%8c%e5%89%b5%e6%84%8f%e4%b8%8a%e5%8d%bb%e9%a3%bd%e5%8f%97%e9%9d%9e%e8%ad%b0","status":"publish","type":"post","link":"\/blog\/archives\/1502","title":{"rendered":"\u70ba\u4ec0\u9ebcAI\u5728\u5ee3\u544a\u6295\u653e\u4e0a\u53d7\u8ffd\u6367\uff0c\u5275\u610f\u4e0a\u537b\u98fd\u53d7\u975e\u8b70"},"content":{"rendered":"\n

AI\u4eba\u5de5\u667a\u6167\u5728\u5ee3\u544a\u6295\u653e\u548c\u5ee3\u544a\u5275\u610f\u5169\u500b\u9818\u57df\u7c21\u76f4\u662f\u51b0\u706b\u5169\u91cd\u5929\u7684\u5883\u9047\u3002<\/p>\n\n\n\n


AI\u4ee3\u8868\u4eba\u985e\u79d1\u6280\u7684\u672a\u4f86\uff0c\u9019\u5df2\u7d93\u662f\u884c\u92b7\u5708\u7684\u5171\u8b58\uff0c\u5f9e\u7db2\u8def\u4e0a\u5404\u6a5f\u69cb\u7684\u89e3\u8b80\u4f86\u770b\uff0cAI\u7684\u5947\u9ede\u4f3c\u4e4e\u6b63\u5728\u81e8\u8fd1\u3002
AI\u4eba\u5de5\u667a\u6167\u5c0d\u4eba\u985e\u793e\u6703\u7684\u9707\u64bc\u6709\u5169\u6b21\u6a19\u8a8c\u6027\u7684\u4e8b\u4ef6\uff1a\u4e00\u6b21\u662fAlphaGo\u6230\u52dd\u674e\u4e16\u77f3\uff0c \u6211\u76f8\u4fe1\u5927\u591a\u6578\u4eba\u4e86\u89e3\u4eba\u5de5\u667a\u6167\u7684\u958b\u59cb\uff0c\u90a3\u662f2016\u5e743\u6708\u7684\u4e8b\uff1b\u7b2c\u4e8c\u6b21\u662f2022\u5e7411\u6708ChatGPT\u5f15\u767c\u7684\u9019\u4e00\u8f2a\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u6167\u9769\u547d\uff0c\u5b83\u89e3\u6c7a\u4e86\u4eba\u6a5f\u4e92\u52d5\u554f\u984c,\uff0c\u88ab\u8a8d\u70ba\u7834\u89e3\u4e86\u4eba\u985e\u6587\u660e\u7684\u64cd\u4f5c\u7cfb\u7d71\u3002
\u6211\u4e00\u76f4\u4ee5\u70ba\u5ee3\u544a\u696d\u5c0d\u4eba\u5de5\u667a\u6167\u662f\u4e00\u500b\u5168\u9762\u64c1\u62b1\u7684\u6b63\u9762\u614b\u5ea6\uff0c\u7136\u800c\u7814\u7a76\u5f8c\u6211\u537b\u767c\u73fe\uff0cAI\u4eba\u5de5\u667a\u6167\u5728\u5ee3\u544a\u6295\u653e\u548c\u5ee3\u544a\u5275\u610f\u5169\u500b\u9818\u57df\u7c21\u76f4\u662f\u51b0\u706b\u5169\u91cd\u5929\u7684\u5883\u9047\u3002<\/p>\n\n\n\n


01 \u5ee3\u544a\u6295\u653e\u8d8a\u4f86\u8d8a\u53d7\u60e0\u65bcAI\u6295\u653e<\/strong>
\u5c31\u5728\u4e00\u5e74\u524d\uff0c\u5927\u91cf\u7684\u5ee3\u544a\u5546\u4e5f\u5c0d\u5728\u6c92\u6709\u4eba\u5de5\u76e3\u7763\u7684\u60c5\u6cc1\u4e0b\uff0c\u4f9d\u8cf4 AI \u9032\u884c\u5ee3\u544a\u6295\u653e\u548c\u512a\u5316\u6301\u61f7\u7591\u614b\u5ea6\uff0c\u64d4\u5fc3\u5b83\u7f3a\u4e4f\u5c0d\u7d30\u5fae\u5dee\u7570\u7684\u5224\u65b7\u529b\u3002
\u73fe\u5982\u4eca\uff0c\u60c5\u6cc1\u767c\u751f\u4e86\u5de8\u5927\u8b8a\u5316\u3002\u5ee3\u544a\u4e3b\u5c0dAI\u6280\u8853\u7684\u4fe1\u4efb\u958b\u59cb\u8f49\u8b8a\uff0c\u986f\u793a\u4eba\u5de5\u667a\u6167\u6b63\u5728\u6210\u70ba\u5ee3\u544a\u7684\u57fa\u672c\u7d44\u6210\u90e8\u5206\u3002 Advertiser Perceptions \u5546\u696d\u667a\u6167\u57f7\u884c\u526f\u7e3d\u88c1Sarah Bolton\u6307\u51fa\uff1a\u201c\u7121\u8ad6\u4eba\u5011\u559c\u6b61\u8207\u5426\uff0c\u9019\u4e00\u8da8\u52e2\u90fd\u6703\u51fa\u73fe\u3002\u201d
8\u670829\u65e5\uff0c\u50b3\u5a92\u5927\u4ea8\u8607\u9298\u5929\u7235\u58eb\u5728\u5fa9\u65e6\u5927\u5b78\u7ba1\u7406\u5b78\u9662\u63a5\u53d7\u4e86\u8a2a\u8ac7\u3002\u8ac7\u5230AI\u5728\u5ee3\u544a\u884c\u92b7\u9818\u57df\u7684\u5f71\u97ff\u529b\uff0c\u4e3b\u8981\u9ad4\u73fe\u5728\u4e94\u500b\u9762\u5411\uff1a1\u3001\u5ee3\u544a\u6587\u6848\u548c\u8996\u89ba\u5275\u4f5c\u3002 2.\u91dd\u5c0d\u55ae\u4e00\u76ee\u6a19\u6d88\u8cbb\u8005\u5ea6\u8eab\u5ba2\u88fd\u5167\u5bb9\u3002 3.\u5a92\u4ecb\u7b56\u5283\u8207\u63a1\u8cb7\u6f14\u7b97\u6cd5\u7684\u8b8a\u9769\u3002 4.AI\u5728\u884c\u92b7\u6548\u7387\u63d0\u5347\u65b9\u9762\u7684\u4f5c\u7528\u986f\u800c\u6613\u898b\u3002 5.AI\u5c0d\u77e5\u8b58\u666e\u60e0\u7684\u63a8\u52d5\u3002
\u986f\u7136\uff0c\u8607\u9298\u5929\u5c0dAI\u4eba\u5de5\u667a\u6167\u662f\u6301\u7a4d\u6975\u64c1\u62b1\u7684\u614b\u5ea6\uff0c\u56e0\u70ba\u5ee3\u544a\u5546\u8d8a\u4f86\u8d8a\u8a8d\u8b58\u5230\u4eba\u5de5\u667a\u6167\u7684\u597d\u8655\uff0c\u5b83\u662f\u4e00\u7a2e\u5373\u6642\u512a\u5316\u5ee3\u544a\u6d3b\u52d5\u7684\u5bf6\u8cb4\u5de5\u5177\uff0c\u800c\u4eba\u985e\u7121\u6cd5\u7368\u81ea\u7ba1\u7406\u3002
\u6839\u64da\u5ee3\u544a\u696d\u60c5\u5831\u5206\u6790\u6a5f\u69cbAdvertiser Perceptions\u7684\u5831\u544a\uff0c2024\u5e74\u8d85\u904e\u4e00\u534a (57%) \u7684\u5ee3\u544a\u4e3b\u548c\u4ee3\u7406\u5546\u4fe1\u4efbAI\u4eba\u5de5\u667a\u6167\u53ef\u4ee5\u5b8c\u6210\u5ee3\u544a\u6295\u8cc7\u548c\u512a\u5316\u7b49\u4efb\u52d9\uff0c\u9019\u4e00\u6bd4\u4f8b\u9ad8\u65bc2023 \u5e74\u768433%\u3002
\u5ee3\u544a\u4e3b\u4e5f\u8d8a\u4f86\u8d8a\u9858\u610f\u5728 AI \u7522\u751f\u7684\u5167\u5bb9\u65c1\u6295\u653e\u5ee3\u544a\u3002\u6839\u64da Advertiser Perceptions \u7684\u8abf\u67e5\uff0c2023 \u5e74\u7d04\u6709 60% \u7684\u5ee3\u544a\u5546\u5c0d\u6b64\u6301\u958b\u653e\u614b\u5ea6\uff0c\u4f46\u5230\u4e86\u4eca\u5e74\uff0c\u8fd1 70% \u7684\u5ee3\u544a\u5546\u9858\u610f\u5728 AI \u751f\u6210\u7684\u5167\u5bb9\u65c1\u908a\u6295\u653e\u5ee3\u544a\u3002\u9019\u4e00\u65b9\u9762\u8aaa\u660e\u4eba\u5de5\u667a\u6167\u7684\u8da8\u52e2\u4e0d\u53ef\u963b\u64cb\uff0c\u300c\u6253\u4e0d\u904e\u5c31\u52a0\u5165\u300d\uff0c\u5ee3\u544a\u696d\u4e0d\u65b7\u8a0e\u8ad6\u5982\u4f55\u878d\u5165AI\u5e36\u4f86\u7684\u79d1\u6280\u6d6a\u6f6e\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

02 \u54c1\u724c\u8a66\u6c34AI\u6642\u975e\u8b70\u4e0d\u65b7<\/strong>
\u6b64\u5916\uff0c\u6839\u64da\u9ea5\u80af\u932b 2023 \u5e74\u7684\u4e00\u4efd\u5831\u544a\uff0c\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u6167\u7684\u4f7f\u7528\u53ef\u4ee5\u70ba\u670d\u88dd\u3001\u6642\u5c1a\u548c\u5962\u4f88\u54c1\u884c\u696d\u7684\u71df\u696d\u5229\u6f64\u589e\u52a0\u7d04 2,750 \u5104\u7f8e\u5143\u3002
\u4e00\u4e9b\u6642\u5c1a\u54c1\u724c\u4e0d\u50c5\u5c07\u4eba\u5de5\u667a\u6167\u7528\u65bc\u5ee3\u544a\uff0c\u9084\u5229\u7528\u4eba\u5de5\u667a\u6167\u6253\u9020\u6574\u500b\u7522\u54c1\u7cfb\u5217\u3002\u7d10\u7d04\u751a\u81f3\u9084\u8209\u8fa6\u4e86\u4eba\u5de5\u667a\u6167\u6642\u88dd\u9031\uff0c\u5c08\u9580\u5c55\u793a\u6700\u65b0\u8a2d\u8a08\u3002 H&M \u7b49\u5feb\u6642\u5c1a\u54c1\u724c\u4e5f\u5168\u5fc3\u6295\u5165\u5176\u4e2d\u3002\u53bb\u5e74\uff0cH&M \u7684 Creator Studio \u751a\u81f3\u958b\u59cb\u5141\u8a31\u7528\u6236\u5275\u5efa\u81ea\u5df1\u7684\u8a2d\u8a08\uff0c\u7136\u5f8c\u4f7f\u7528\u5176\u65b0\u7684\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u6167\u5e73\u53f0 Stable Diffusion \u5c07\u9019\u4e9b\u8a2d\u8a08\u5370\u5728\u670d\u88dd\u4e0a\u3002
\u5118\u7ba1\u7576\u4eba\u5de5\u667a\u6167\u5728\u5ee3\u544a\u6295\u653e\u9818\u57df\u5099\u53d7\u63a8\u5d07\u7684\u6642\u5019\uff0c\u5728\u5ee3\u544a\u5275\u610f\u9818\u57df\u537b\u96e3\u898b\u8d77\u52e2\uff0c\u539f\u56e0\u53ef\u80fd\u662f\u591a\u65b9\u9762\u7684\u3002
\u6628\u5929\uff0c\u4e16\u754c\u5ee3\u544a\u4e3b\u806f\u5408\u6703(WFA) \u7684\u4e00\u4efd\u5831\u544a\u986f\u793a\uff0c\u96d6\u7136\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u6167\u5728\u54c1\u724c\u5167\u90e8\u7684\u4f7f\u7528\u6301\u7e8c\u589e\u9577\uff0c\u4f4680%\u54c1\u724c\u9818\u5c0e\u8005\u5c0d\u5ee3\u544a\u4ee3\u7406\u5546\u5982\u4f55\u4ee3\u8868\u54c1\u724c\u4f7f\u7528AI\u6280\u8853\u201c\u8868\u793a\u56b4\u91cd\u64d4\u6182\u201d \u3002
\u4e00\u65b9\u9762\uff0c\u7531\u65bc\u7f8e\u570b\u3001\u82f1\u570b\u548c\u6b50\u6d32\u7684\u76e3\u7ba1\u6a5f\u69cb\u56b4\u53b2\u6253\u64ca\u4eba\u5de5\u667a\u6167\u7684\u4f7f\u7528\uff0c\u5728\u67d0\u4e9b\u60c5\u6cc1\u4e0b\u751a\u81f3\u8981\u6c42\u5c0d\u6feb\u7528\u8a72\u6280\u8853\u7684\u958b\u767c\u5546\u6216\u5176\u4ed6\u7d44\u7e54\u9032\u884c\u8655\u7f70\uff0c\u56e0\u6b64\u54c1\u724c\u6709\u5145\u5206\u7684\u7406\u7531\u64d4\u5fc3\u6cd5\u5f8b\u98a8\u96aa\u3002
\u53e6\u4e00\u65b9\u9762\uff0c\u4e5f\u9700\u8981\u8003\u616e\u56b4\u91cd\u7684\u9053\u5fb7\u548c\u8072\u8b7d\u9677\u9631\u3002\u53bb\u5e74\u590f\u5929\uff0c\u5728\u5927\u773e\u6c7d\u8eca\u7684\u4e00\u6bb5\u5f71\u7247\u4e2d\uff0c\u4ee5\u865b\u64ec\u65b9\u5f0f\u6a21\u64ec\u4e8640 \u591a\u5e74\u524d\u53bb\u4e16\u7684\u5df4\u897f\u50b3\u5947\u6b4c\u624b\u827e\u5229\u65af\u00b7\u96f7\u5409\u5a1c(Elis Regina)\uff0c\u5f15\u767c\u4e86\u95dc\u65bc\u4f7f\u7528\u4eba\u5de5\u667a\u6167\u91cd\u73fe\u6b7b\u8005\u5f62\u8c61\u7684\u9053\u5fb7\u554f\u984c\u7684\u722d\u8ad6\u3002\u5f71\u7247\u767c\u5e03\u5f8c\uff0c\u5df4\u897f\u5e02\u5834\u76e3\u7ba1\u6a5f\u69cb Conar \u5c55\u958b\u4e86\u8abf\u67e5\uff0c\u4ee5\u78ba\u5b9a Regina \u7684\u6df1\u5ea6\u507d\u9020\u662f\u5426\u69cb\u6210\u9053\u5fb7\u9055\u898f\u884c\u70ba\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u6b64\u5916\uff0cUnder Armour \u5728 Instagram \u4e0a\u5ba3\u50b3\u5176\u300c\u9996\u500b\u4eba\u5de5\u667a\u6167\u904b\u52d5\u5ee3\u544a\u300d\u5f8c\u4e5f\u906d\u9047\u4e86\u5f37\u70c8\u53cd\u5c0d\u3002\u5c0e\u6f14\u97cb\u65af\u6c83\u514b\u5728\u5e16\u5b50\u4e2d\u5beb\u9053\uff1a\u201cUnder Armour \u8981\u6c42\u6211\u5011\u50c5\u5229\u7528\u73fe\u6709\u5ee3\u544a\u5275\u610f\u8cc7\u7522\u4f86\u88fd\u4f5c\u4e00\u90e8\u5f71\u7247\u201d\uff0c\u4e26\u6307\u51fa\u6574\u500b\u904e\u7a0b\u50c5\u7528\u4e86\u4e09\u9031\u6642\u9593\u3002\u5ee3\u544a\u5275\u610f\u4eba\u54e1\u5f88\u5feb\u5c31\u767c\u73fe\uff0c\u4eba\u5de5\u667a\u6167\u662f\u884c\u92b7\u4eba\u54e1\u7bc0\u7701\u6642\u9593\u548c\u91d1\u9322\u7684\u5bf6\u8cb4\u5de5\u5177\uff0c\u4f46\u6c83\u514b\u7684\u5ee3\u544a\u7247\u4e0d\u662f\u300c\u7121\u4e2d\u751f\u6709\u300d\u7684\uff0c\u800c\u662f\u57fa\u65bc\u8a31\u591a\u73fe\u6709\u7684\u5167\u5bb9\uff0c\u9019\u6709\u52a9\u65bc\u7bc0\u7701\u5c08\u6848\u6210\u672c\u548c\u6642\u9593\u3002
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\u9664\u4e86\u793e\u6703\u9053\u5fb7\u548c\u6cd5\u5f8b\u5c64\u9762\u7684\u554f\u984c\uff0c\u6d88\u8cbb\u8005\u5c0d\u5275\u610f\u9818\u57df\u4f7f\u7528\u4eba\u5de5\u667a\u6167\u4e5f\u4ecd\u7136\u5f88\u654f\u611f\uff0c\u9019\u53ef\u80fd\u6703\u5f71\u97ff\u54c1\u724c\u7684\u8072\u8b7d\u3002\u96d6\u7136\u6d88\u8cbb\u8005\u5c0d\u4eba\u5de5\u667a\u6167\u7684\u8b66\u89ba\u53ef\u80fd\u4e0d\u6703\u6c38\u9060\u6301\u7e8c\u4e0b\u53bb\uff0c\u4f46\u54c1\u724c\u5728\u77ed\u671f\u5167\u61c9\u8a72\u8b39\u614e\u884c\u4e8b\u3002
2024 \u5e74\u60c5\u4eba\u7bc0\u671f\u9593\uff0c\u6642\u5c1a\u54c1\u724c Selkie \u56e0\u4f7f\u7528 AI \u6253\u9020\u5ee3\u544a\u7cfb\u5217campaign\u800c\u9677\u5165\u8f3f\u60c5\u56f0\u5883\u3002
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\"\"<\/figure>\n\n\n\n

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03 \u7d50\u8a9e<\/strong>
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